Boo.. #TheLateShow just disappointed me with that #Sabra bit.. Don't buy Sabra. #BDS #FreePalestine
— Jaime Rafael Puente (@JaimeRPuente) September 9, 2015
Palestinian-American commentators supportive of the BDS movement, including Maysoon Zayid and Nawal Atallah, along with the former director of the Palestine Cultural Center for Peace in Boston, Omar Baddar, also chose to enter into the conversation. BDS supporters highlighted the contextual frame of the sketch, mainly that Colbert's endorsement was conditioned on a pact with evil forces.PERFECT! #Colbert says he's doing the devil's bidding then plugs #Sabra Secret shout out to #BDS #Palestine :)
— Maysoon Zayid (@maysoonzayid) September 9, 2015
PERFECT! #Colbert says he's doing the devil's bidding then plugs #Sabra Secret shout out to #BDS #Palestine :)
— Maysoon Zayid (@maysoonzayid) September 9, 2015I guess it's fitting that an evil curse is the explanation for why @colbertlateshow is advertising #Aparthreid Sabra Hummus. What a shame!
— Omar Baddar (@OmarBaddar) September 9, 2015