4 yr old Daniel Tregerman, killed in mortar strike in Shaar Hanegev today #Israel #Gaza pic.twitter.com/G9aGah6ReQ
— Ben Hartman (@Benhartman) August 22, 2014
Tragerman, whose family resides in a kibbutz in the Sha'ar Hanegev regional council, one of many areas in the western Negev that has been bombarded during the six-week conflict, was laid to rest on Sunday.Dani Dayan, the Argentinean-born former chairman of the Yesha Council of Settlements in Judea and Samaria, posted a tweet with the trending hashtag "#MessiNoLeFalles" (Messi, don't let him down).Hashtag #MessiNoLeFalles (MessiDontLetHimDown) trending in LatinAmerica, demanding Messi condemns Daniel's murder pic.twitter.com/8Bdfw7S5xn
— Dani Dayan (@dandayan) August 25, 2014
The Twitter campaign was originally launched by Israel WTF ("Where's the focus"), a pro-Israel advocacy group that works to promote the country's image in Latin America. Messi visited Israel and the Palestinian territories last year with his Spanish La Liga outfit Barcelona. The club was a guest of the Peres Center for Peace.