Hamas leader Ismail Haniyeh in a bikini, on a billboard in Tel Aviv

The billboard was a campaign initiated by the Middle East Forum’s Israel Victory Project in order to pressure the government to end its policy of appeasement towards Hamas.

Campaign kicks off with billboards around Tel Aviv: Haniyeh in a bathing suit, suitcases of cash, and fire-bomb balloons – thanking Israel for its weakness (photo credit: HILLEL MEIR)
Campaign kicks off with billboards around Tel Aviv: Haniyeh in a bathing suit, suitcases of cash, and fire-bomb balloons – thanking Israel for its weakness
(photo credit: HILLEL MEIR)
A billboard depicting Hamas leader Ismail Haniyeh in a bathing suit, carrying suitcases of cash and holding fire-bomb balloons while thanking Israel for its weakness, was put up on the Ayalon Highway in Tel Aviv Monday morning.
The billboard was a campaign initiated by the Israel Victory Project of the Middle East Forum (MEF) in order to pressure the government to end its policy of appeasement toward Hamas under the slogan “Enough being scared. Demand victory for Israel.”
“Victory means imposing one’s will on the enemy; history teaches that conflicts end when one side gives up. The Palestinian-Israeli conflict will end only when Palestinians realize they cannot achieve their goal of eliminating the Jewish State of Israel,” said Daniel Pipes, MEF president and originator of the Israel Victory concept.
Gregg Roman, the forum’s director who is overseeing the campaign, added that “Israel has forgotten how to win since Oslo. In return for handing out bags of cash to jihadis, Israeli children must run to bomb shelters. Our campaign speaks to the Israeli public that is fed up with ‘conflict management' and ‘mowing the lawn.’”
The Israel Victory Project, founded in 2017, is a new forum initiative to steer US policy toward backing an Israel victory over the Palestinians to resolve the Arab-Israeli conflict.