Tech Talk: Building for better and quicker digital
AppsFlyer recently held its inaugural “All Hands” event, which brought together 300 plus employees from 13 different offices around the globe to its headquarters in Herzliya Pituah.
By ARIEL SHAPIRAUpdated: AUGUST 23, 2017 12:54PR image – Appsflyer employees (photo credit: Courtesy)
CellSavers, the instant services company for smart devices, has rebranded as Puls and raised $25 million in a new round of funding.The funding round is led by Red Dot Capital Partners – a Temasek Holdings-backed growth fund – with support from new investors Samsung Next, Maverick Ventures and Kreos Capital, along with participation from existing investors Sequoia Capital and Carmel Ventures.With $43m. raised to date, the new funding will empower Puls to widen its current offering of rapid-response, in-home digital services beyond cell phone and tablet repair to span flat screens, security cameras, voice-control and home automation products from any smart device manufacturer. The company is expanding its offering to cover the full life-cycle of a digital device, encompassing in-home demonstration, installation, setup, integration, support, repair and trade-in. The funding will also be used to expand into new US markets.AppsFlyer has developed a powerful technology platform, using proprietary algorithms to intelligently match consumers in need of smart device repairs or installation, with the right qualified technician in their area to arrive on time and complete each task on the spot. With a network of more than 1,000 vetted technicians in more than 40 markets, Puls schedules appointments within 60 minutes in many locations, and offers a lifetime guarantee on repairs.By focusing on an end-to-end experience, the company provides a single point of contact for consumers and technicians, ensuring unmatched convenience and customer satisfaction.“We know how frustrating it is when your digital devices stop working. At Puls we’re here whenever you need us, to get you up and running in no time, to keep your digital heart beating at all times,” said CEO and cofounder, Eyal Ronen. “We’re on a mission, and with incredible team members, partners and advisers, we’re perfectly positioned to tackle one of the biggest gaps between consumers and the proliferating digital devices at the center of our lives. While tech products are becoming smarter every year, it’s getting harder to configure or fix them.We’ve cracked the code on how to deliver same-day service that’s seamless to the customer, rewarding for the technician, and scalable as a business. We’re delighted to unveil the new brand for our vision beyond 60-minute cell phone repair, where we’ve served over 100,000 customers. Puls is the trusted brand you can count on for all the ups and downs of digital life.”Yaniv Stern, managing partner at Red Dot Capital Partners, said: “The increasing reliance on digital device connectivity, whether at home or on the move, is driving a growing need for a trusted, on-demand setup and repair service. Puls offers customers across the US a convenient, professional and reliable service that will show up wherever needed and within minutes, and customers are just raving about their service. We are thrilled to lead this financing round and are excited to support Puls as it enters an accelerated growth phase.”AppsFlyer, one of the world’s premier marketing technology companies, is pioneering a trend in how emerging global businesses are bridging cultural and physical divides in order to advance both individual employees and the company as a whole.The company recently held its inaugural “All Hands” event, which brought together 300 plus employees from 13 different offices around the globe to its headquarters in Herzliya Pituah. The week included events, training sessions, soft skill seminars and cross-office collaboration on strategic business initiatives and more.
With the number of employees doubling in the past year, a fresh funding round in January, and the opening of AppsFlyer’s new, state-of-the-art offices overlooking the Mediterranean, the company’s management team created the opportunity to bring everyone together for the “All Hands” event. This enabled the entire team to align on the company’s strategic vision and goals, get a glimpse into other cultures, geo-specific market trends, and regional needs – while investing in employees’ personal and professional growth.While the week was pivotal for personal development and team building, the ROI for the company is already palpable. At least three major business deals were completed immediately following the event, stemming from collaboration between teams, as well as skills applied from the various seminars.Another result was an influx of quality applicants for a variety of positions at the company. The overwhelming sense of pride manifested itself through positive feedback posted by employees on their social media profiles. It was essentially free advertising.As Oren Kaniel, AppsFlyer’s CEO and cofounder noted during one of his sessions, “I strongly believe that the money invested in All Hands will have one of the highest ROI for the company in the long run. We will be better for it, and our clients and partners will be better for it.”Clicktale Experience Cloud In today’s online world, customer experience is the key differentiator between success and failure among enterprise websites; getting experience “right” on digital is the only way a business can thrive. Faced with the complex business challenges of upstart competitors, changing consumer behavior, and a plethora of online and off-line touch points, it’s become a critical mission to get the right answers on the hundreds of decisions related to digital.This conundrum confronts executives, product managers, analysts and UX professions every day – finding a strategic way to correlate between behavior, experience and business results.“That’s why we developed the Clicktale Experience Cloud, the world’s first platform specifically designed to give actionable experience insights with measurable business outcomes,” said Tuval Chomut, Clicktale’s CEO. “With unique behavioral data, clear visualizations, and world-class customer experience expertise, we maximize success on every digital channel.”Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences and drive amazing results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand intent.Combining rich online behavioral data, machine learning, data science, advanced cognitive computing and applied psychological research, the Clicktale Experience Cloud enables businesses to rapidly understand, quantify, prioritize and innovate with better user experiences.The company’s platform is trusted by enterprises with the world’s most stringent security and performance requirements. Clicktale has an unmatched reputation for delivering a competitive edge to global 2000 brands such as Walmart, Adobe, Microsoft, MetLife and Lenovo.“An extension of our customer’s in-house digital team, Clicktale’s consultants, analysts, data scientists and digital psychologists partner with them to meet and exceed theirs business goals,” Chomut said.Clicktale’s robust architecture can automatically and cost-effectively handle large, unpredictable workloads, seasonal traffic growth and immense surges, with zero effect on UX or page load times. One more uniqueness is that Clicktale’s platform can handle 3.7 trillion customer interactions daily, boasts a negligible browser footprint, and is completely elastic.