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“For the young people after the army, they’re looking for the cheapest flights. So they will probably still go for connections... they’ll take one of the European airlines and stop in Europe, and then they fly from there to Brazil.” The Tourism Ministry reportedly gave a €750,000 grant to LATAM to inaugurate the flight connection – part of a program to encourage more airliners to service the Jewish state.“No other airliner connects Latin America [to Israel],” LATAM Brazil CEO Jerome Cadier said in the announcement. “Tourists from Brazil, Argentina and Chile, for example, will now be able to reach Israel easily thanks to the new line.”On average, a Brazilian tourist stays in Israel for 10 nights, spending around $1,900, according to a Tourism Ministry survey from 2017. Nearly two-thirds of Brazilian tourists identified as Christian, with a third of them saying they journeyed as pilgrims.The largest group of Brazilian tourists were between the ages of 45 and 54, and their most popular destinations were Jerusalem, Tel Aviv and the Dead Sea.Some 54,800 Brazilian tourists visited Israel in 2017.LATAM was founded in 2012 as part of the Oneworld airlines alliance that includes British Airways. The company plans on tapping into its network to offer connecting flights throughout Latin America.The carrier was formed from a merger between the Chilean LAN Airlines and the Brazilian TAM. It operates in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay and Peru. In 2016, Qatar Airways purchased a 10% stake in LATAM.