New El Al budget airline video wants you to 'buckle UP and get ready to boogie'

Low-cost operator UP makes pre-flight safety fun with musical instructions; the new airline began flying to destinations across Europe in late March.

By JULIE STEIGERWALD
El Al airplanes sit on the runway 370 (R) (photo credit: Ronen Zvulun / Reuters)
El Al airplanes sit on the runway 370 (R)
(photo credit: Ronen Zvulun / Reuters)
In-flight entertainment takes a whole new meaning with El Al's recently-launch in-flight safety video.
Forget the standard reminders to fasten your seat belt and put your tray-table up, as an attractive group of sirens in the sky perform a colorful musical number to encourage pre-flight safety for El Al's new low-cost operator UP.
Following suit from Virgin Airlines' popular gimmick clip, the video invites travelers to "buckle UP and get ready to boogie."
UP flights set to the skies in late March with budget fares to five European destinations: Berlin, Budapest, Kiev, Prague and Larnaca.