What caused Marmite to make this brave move? Well, it came from their own loyal consumers, who have apparently been mixing their Marmite with peanut butter for a while now.Looking for the ultimate nut butter? Marmite Peanut Butter is a "Genius pairing" according to @RedMagDaily ! #lovethenuts https://t.co/9kmwddwoT2 pic.twitter.com/PH7sWL5XXd
— Marmite (@marmite) June 20, 2019
Reactions on Twitter were mixed and furious. One consumer tweeted: "This is more controversial than Brexit!!”Another user tweeted: "Marmite and peanut butter is my favorite spread combo!"Crunchy morning! #lovethenuts #tuesdaymorning https://t.co/h1XZt54mxH
— Marmite (@marmite) July 9, 2019
MARMITE & PEANUT BUTTER IS MY FAVOURITE SPREAD COMBO!This... It's like you can read my mind, @marmite https://t.co/i7RCJ5hQUN
— Jenny Mclaughlin (@jennymaclondon) March 22, 2019