The director of the film told The Hollywood Reporter that “It’s amazing to me that the CEO of Fox News would personally inject herself into a small ad buy just to make sure that Hannity viewers weren’t exposed to this chapter of American history.”
The Hollywood Reporter said that the clip will air in the local Los Angeles market on Thursday evening, but was prevented from running nationally.But Variety speculated that the film’s advertisers knew it would be rejected, and were seeking publicity from the exchange.“In many cases, the commercial in question is not suitable for air, or the advertiser can’t afford to pay the fees required for national distribution,” wrote Variety’s Brian Steinberg, noting that the ad has yet to air on any national TV network. “The claims of rejection can sometimes spur some media outlets to make a bigger issue out of what is often typical business procedure.” But IndieWire – a respected film industry site – reported that Fox News CEO Suzanne Scott directly intervened in the decision. According to IndieWire’s Christian Blauvelt, Fox News has aired commercials with similar footage in the past. The site cited an ad for Dinesh D’Souza’s 2018 film Death of a Nation, which includes Nazi imagery and swastikas, and a Simon Wiesenthal Center spot which shows Holocaust footage.By contrast, the It Can Happen Here commercial has no voiceover, and only references the film at the end of the clip.The film was nominated alongside four others for the best documentary short Academy Award. The winner will be announced during the ceremony next Sunday.