One side has images of San Francisco landmarks such as the Golden Gate Bridge, and a cable car. The other side has Las Vegas landmarks such as the iconic "Welcome to Fabulous Las Vegas" sign, and images of famous hotels.
Named after the city of Haifa, the new line is expected to make its maiden flight to San Francisco on May 13. The first flight to Las Vegas is schedule for about a year and a half later.
El Al has also announced direct routes to two other American cities, Orlando, Florida and Chicago, Illinois.