Shot in a studio with the help of skimpy bikinis, the photos refer playfully to their subjects' religious and cultural background.
By NATHAN BURSTEIN
Rosh Hashana is still several months away, but that hasn't stopped a Jewish-American magazine from publishing what it calls the "first-ever Jewish swimsuit calendar."
With the help of five Israeli models and one of their Jewish-American counterparts, self-consciously quirky Heeb magazine has released a calendar for the Jewish year 5769 - in a pull-out photo spread tastefully titled "The Ladies of '69."
Shot in a studio with the help of skimpy bikinis and lots of sand, the photos refer playfully to their subjects' religious and cultural background. The issue's eye-catching cover photo features Israeli Victoria's Secret model Bar Rafaeli looking scandalized in a two-piece amid a decidedly unkosher swarm of lobsters, while the months of Shvat and Adar are accompanied by an image of American model Donna Feldman surrounded by surfboards and a pile of novels written by Philip Roth.
Other models participating in the shoot included Israelis Moran Attias, Adi Neumann and Esti Ginzburg, a four-time covergirl for French Elle who was snapped in a red bikini while holding a fishing rod on which she's snagged - you guessed it - a bagel-ready piece of lox.
The Beersheba-born Neumann, the magazine notes, grew up on a kibbutz and remains, between photo shoots for Gap and Calvin Klein, an "active member" of her synagogue.
The "Ladies of '69" calendar, which also features "eighth-generation Israeli" Neta Bell-Silber, hit American newsstands with the assistance of guest editor Brett Ratner, the director behind the Rush Hour films and the third X-Men movie. "[A]ll this Jewish stuff is really important to me," the filmmaker explains in his opening letter. "Maybe that's why I forced [comedian] Chris Tucker to order gefilte fish in Rush Hour 2."