Les Saidel, a master baker originally from Johannesburg, South Africa, lives in Karnei Shomron with his wife Sheryl and four children. He is CEO of the Saidel Jewish Baking Center (www.jewishbakingcenter.com), that specializes in baking and teaching how to bake healthy, traditional Jewish bread. He also manages the Showbread Institute (www.showbreadinstitute.org) which researches the biblical showbread.