Following the challenging economic situation, retail chains' initiatives to lower prices are crucial. The Hatzi Hinam supermarket chain has relaunched its flagship sale, offering hundreds of products at 50% off in all its branches.
The timing of the sale coincides with the ongoing economic challenges and relentless price increases. The Swords of Iron War that started following the events of October 7th has had significant economic repercussions on the Israeli economy. Many citizens have experienced income loss due to extended reserve duty, business closures, or reduced economic activity in various regions.
Additionally, the summer holiday period brings an increase in household food consumption. Many families find themselves facing higher food expenses and children's activities while their incomes have not necessarily increased accordingly.
"Our goal is to reduce the shopping basket cost for our customers as much as possible," said Orit Shalom-Beg, CEO of Hatzi Hinam. "We ensured 50% discounts on the most beloved and sought-after products found in every household, which can significantly save monthly expenses for every family. We have prepared with very large stocks of all the products on sale and increased the number of service providers to meet the full demand."
Many Israeli consumers seek ways to reduce food expenses without compromising product quality or the shopping experience. This is precisely the goal of Half Price's sale. Network customers report saving hundreds of shekels on the weekly shopping basket during the sale, all without sacrificing an enjoyable shopping experience at any branch, with a wide variety of products and fresh departments.