A sweet revolution: Cookies that tell a story

From mysterious night fragrances to curly hair innovations—an overview of the refreshing new products in the Israeli consumer market.

 Kinderini by Ferrero (photo credit: FERRERO)
Kinderini by Ferrero
(photo credit: FERRERO)

SHISEIDO launches a new and mysterious fragrance that joins the Ginza collection: Ginza Night Eau de Parfum Intense, featuring a refined floral-woody scent.

Recommended price: NIs 520.

SHISEIDO's Ginza Night Eau de Parfum Intense (credit: PR)
SHISEIDO's Ginza Night Eau de Parfum Intense (credit: PR)

Natural Formula introduces a new hair care line for wavy to curly hair using the CG method, a global trend that transforms damaged, dry hair into bouncy, shiny locks. The series includes four products: shampoo, conditioner, mask, and moisturizer.

Recommended price: NIS 29.90-39.90.

 Natural Formula  (credit: Tal Azulay)
Natural Formula (credit: Tal Azulay)

For the first time in Israel, Ferrero Group launches Kinderini—crispy, high-quality butter cookies featuring 18 different fun facial expressions, perfect for creating endless stories and family moments.

Recommended price: NIS 10.90-23.90.

 Kinderini by Ferrero (credit: FERRERO)
Kinderini by Ferrero (credit: FERRERO)

Sano Sushi unveils a unique new product: Premium Magic Towels, made with four layers for much higher absorption than regular paper towels. Each roll contains 46 towels made using a special technology to increase absorption volume.


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Recommended price: NIS 24.90.

 Sano Sushi Premium Magic Towels, (credit: Ori Garon)
Sano Sushi Premium Magic Towels, (credit: Ori Garon)

TUBORG launches a limited edition Tuborg Gold, a golden, summery lager beer with malty sweetness and crisp bitterness, containing 5% alcohol. It will be available in six-packs and 330 ml bottles.

Recommended price: NIS 29.90-54.90.

 Tuborg Gold (credit: PR)
Tuborg Gold (credit: PR)

Luxury hair care brand Kérastase presents a special collection of travel-sized sets for the summer vacation season, offering personalized hair care solutions on the go. The series includes three compact travel kits, each containing three products in smaller sizes, allowing for a complete and convenient hair care routine while traveling.

Price range: NIS 127.88-196.17.

 Kérastase (credit: PR)
Kérastase (credit: PR)

Prigat refreshes your summer with a line of drinks in ice pop flavors—raspberry, lemon, and grape. These drinks can be consumed as regular beverages or frozen into ice pops using a tray for homemade treats.

Recommended price: NIS 5-9.90.

 Prigat's drinks in ice pop flavor (credit: PR)
Prigat's drinks in ice pop flavor (credit: PR)

Luxury makeup and skincare brand Estée Lauder introduces new Futurist makeup and concealer products based on the brand's powerful skincare technologies. The new foundation instantly unifies the skin tone, providing a natural, radiant finish while improving the skin's appearance over time. The concealer combines the benefits of an eye cream with the coverage of a concealer, using an innovative Skincealer formula that conceals dark circles and hydrates the skin, leaving it soft and glowing for a brighter, healthier look.

Recommended price: NIS 170-240.

 Estée Lauder's new Futurist makeup and concealer products (credit: PR abroad)
Estée Lauder's new Futurist makeup and concealer products (credit: PR abroad)

Kremugit CRUNCH! Kremugit now comes with a luxurious vanilla filling and crunchy cookie bits for an innovative and delicious eating experience. The new cookie series is a limited edition featuring two products: classic dough filled with vanilla cream and cookie bits, and chocolate-flavored dough filled with vanilla cream and cookie bits.

Recommended price: NIS 11.

 Kremugit CRUNCH!  (credit: PR)
Kremugit CRUNCH! (credit: PR)

GUESS launches a collection of four perfumes for every adventure ahead. The collection celebrates a love for travel and exploration, with each fragrance inspired by a breathtaking city. The user can embark on a sensory journey to the stunning destinations of Italy, whether it's lounging on the scenic beaches of Portofino, splashing in the sparkling waters of Capri, strolling through the energetic streets of Rome, or gliding through the romantic canals of Venice.

Recommended price: NIS 239.

 GUESS  (credit: PR)
GUESS (credit: PR)