The Haifa architects Dalia Rave and Limor Ben Harosh teamed up to create the new showroom for the Notaly company, which markets, among other things, the Hansgrohe - Exor products in Haifa. The faucets and shower products of Hansgrohe-Exor, which are considered world leaders, express a simple idea of combining advanced German technology in the design of leading product designers and architects, such as Philippe Starck, Antonio Citario, Patricia Urquiola, Nando and others who contributed their part in assembling a luxurious and diverse collection of faucets .
The collections presented in the hall present several styles, where all the items are carefully and elegantly designed and dictate a high standard in the field of faucets, faucets and bath heads. The design and development process is unique and continues until there is nothing left to add or subtract. The task of designing the hall that wanted to contain the works of the taps was not easy, so when it came to designing the hall, the two defined the hall as a "water academy", AQUADEMI, a concept they learned during their visit to the special exhibition complex of Hans Grohe-Exor in Germany, in the Black Forest and which they wanted to present here as well. They wanted to design and plan a hall that expresses in the best way the extensive world of water and which will teach those who come everything that is in front of them and all the innovations within the world of water that is complex and luxurious at the same time. The two wanted to create a practical environment in the showroom with the option of experimenting with the various faucets and bath heads, in order to give visitors a total and complete experience. Anyone can open the faucets to their pleasure and experiment with them and understand each and every flow both at the technological level and at the level of visibility of the water flow that differs from product to product.
The illustration of all the systems in the hall allows the visitors to experience and try to enter into the special world, the world that brings the water in a variety of ways and to understand the special world of receiving water. Since there is a space limit, too many products in too little space, the two chose to turn the display into a sort of museum line, where each item has the lighting it requires, to highlight the uniqueness of each and every model. Since water is inextricably linked to the ecological issue and nature, a lot of green vegetation was incorporated into the hall and it looks as if bath heads and faucets were incorporated into it, from which the water is cut off like from a waterfall or other sources in nature. The vegetation alongside the products creates credibility and strengthens the connection to nature, the rain forests, the springs, the rock streams and more.
According to Dalia Rave, "There is nothing like water and a green environment to create a feeling of calmness and a spa. A place you want to gather in and escape the worries of the day." The designers also added illuminated media, giant mini-signs that connect to the products to enhance the space. The 5 meter high screens highlight the world of water, a world of countless happenings and options. On the second floor, the two placed huge cubes that simulate the flow of water, water in a closed circuit and a variety of options for a waterfall-like flow in the form of a braid, two currents that wrap around each other, and more. Everyone can get an impression of their favorite flow method and choose the faucet or bath head they want.