Osem's new campaign for the CHIPS snack series, draws inspiration from the world-famous game "Chips on You" (JINX in English) in which people say the same thing at the same time. The scene in the commercial unfolds when brothers Yishai and Michael bite into chips at the same time and say the same thing together until suddenly father Meir enters and they all say the same word together.
Finally, their sister, who is actually an actress, who bears a striking resemblance to the brothers, enters and joins the celebration. Yishai Suisa is a music producer and singer.
After focusing on a career as a producer and working with many leading artists such as Ravid Plotnik, Yasmin Moalem and others, Yishai embarks on a joint project with his brother in which he is in the front as a performer. Michael Suisa is a rapper, writer and actor who is considered one of the pioneers of the new Israeli hip-hop and after doing a lot in recent years in this genre, the brothers found the right moment to team up for a joint project. Beside his two sons, the father of the family, Meir Suissa, an actor, comedian, singer and creator who is one of the oldest and beloved in Israel, will star.
Meir burst onto the scene in the late 1970s where he starred in the cult films "The Band" and "Dizengoff 99". In addition, he appeared in many other shows, successful series and even directed successful films. Soon he will appear in the new comedy drama series "Berlin Blues" Biss.
The Osem CHIPS series has already hit the shelves towards the end of 2023 and currently includes four types and flavors so that all potato chip consumers can find the exact snack for them. The classic series includes: classic chips - crispy potato slices with a natural flavor, BBQ chips - classic chips with a smoky barbecue flavor, chili chips - classic chips with a refined chili pepper flavor. Alongside this, Wavy chips will be offered - naturally flavored wavy chips for maximum crunch.