The large supermarket chain 'King Store' has been operating in Israel for the past decade and weakens with twenty-five branches across the country including: Tel Aviv, Beersheba, Rosh Ha'ayin, Kfar Saba, Daliat El Carmel, Haifa, Acre, Carmiel, and more.
These days, the chain opens a new branch in the urban Tzim Urban complex in the Galilee landscape. The new branch will cover an area of 3,000 square meters and an investment of approximately NIS 12 million has been made in its establishment.
King Store CEO, Majdi Katani: "The King Store chain continues to develop and expand nationwide, aiming to serve more consumers and provide them with a unique shopping experience. The King Store chain holds all the products that the consumer knows, alongside authentic and unique products that cannot be found in other chains.
Even in the 25th branch, the chain continues on the same strategic line and refrains from selling alcohol products for religious reasons, and in our branches, you will not find tobacco products due to ethical reasons. Besides being a business company, the King Store chain is a value-based venture, we want a healthy society free from tobacco products."
Marketing Director of King Store, Jalil Atamneh: "King Store offers an alternative commercial chain and an additional choice for the consumer. In order to strengthen the economy, it is important to give a real chance to small manufacturers and importers, I believe that healthy competition benefits the market and is good for the consumer. Our uniqueness is not only reflected in the fair prices we offer, but also in the service experience based on warm and courteous treatment, and the shopping experience at the center of which stands a wide variety of unique products, which are central anchors in the value proposition we present to consumers."
In the new branch, like in all branches, in addition to the well-known Israeli products, the chain also presents a wide variety of products from the Arab sector and unique products from manufacturers from the Middle East. In recent months, the chain has announced a comprehensive plan to enter the wide commercial market in Israel, within which the chain plans to open several more branches in the northern region in the coming years.
Recently, King Store has started operating two neighborhood stores in Tel Aviv-Jaffa in a local format (open on Saturdays as well), where products from the Arab sector are also sold, under the name YOM b'YOM, a subsidiary chain of King Store.
The source of the rapid growth in the chain in recent years came with early identification of buying habits in the Arab society, expansion and geographical spread in various areas close to the Arab population, as well as providing customer service during active hours, alongside product uniqueness from a variety of sectors. The chain is managed by Majdi Katani, who serves as the company's CEO. Currently, 20% of the company's stockholders are under Phoenix.