In the shadow of the war, Purim 2024 will be celebrated in about a month, when more Israelis will dress up this year as security forces, policemen, soldiers and soldiers.
According to Noa Ben Abu, CEO of the Idan 2000 toy chains and the Kfar Hashashuim: "The children look forward to Purim like every year and more. After a long and complex period, it is expected to be a colorful and happy holiday even if it is influenced by the spirit of the time.
Already in December, there was an initial interest in children's costumes among the parents and I want to reassure and say that despite the war, there is no delay in the goods, we prepared with large stocks.
Regarding the nature of this year's costume, Ben Abu points out: "During the Corona period, the costumes in demand were the medical staff: brothers, sisters, doctors, and now we see high demand for costumes of the security forces, policemen and soldiers. In addition, the large and varied amount of accessories allows you to put together an original costume even from accessories alone.
There are accessories from all content worlds and they are suitable from children to adults. Referring to the prices this year, she states: "In the last four years, we have noticed a trend in the market of a greater variety of costumes at affordable prices. In some of our stores there is a bargain corner for costumes for NIS 30, 40, and 50, and another very large variety of costumes up to NIS 100, From generic costumes to brands. Of course, there is also a category of more luxurious and expensive costumes. The "Click Toy" game and toy chain, which owns the "Toy Boutique" chain, reported that 55% of the costumes it sold for Purim were soldier costumes, in all troops and arms. In second and third place , by a considerable margin, are the "Ice Princess" and a policeman costume.
At "Click Toy" they realized in advance that this was going to be the trend, and prepared for it: "We purchased a large amount of soldier costumes," said the CEO of "Click Toy" Kafir Gabbai, "in order to We will be able to meet the huge demand. On top of that, because of the large quantity we purchased, we were able to lower the price for the consumer, in a special sale we are offering costumes of soldiers from all armies for only NIS 30. "Both myself and my VP are combat soldiers from Givat, and it was important to us , that anyone who wants to dress up as a soldier will be able to do so at an equal price for everyone."
The Max Stock chain offers a Purim department with thousands of accessories such as: hats, masks, wigs, face stickers, wings, tights, gloves, crowns, bows and more. In the costume department, you will find 247 different costume models, with the most popular trend this year being the heroes of Israel, the security and rescue forces. In accordance with the demand, the network was organized in a short time with a diverse military line of costumes including: an IDF spokesman, a Golani soldier, a fighter pilot, an IDF soldier and more with the widest range of sizes ranging from 6 months to toddlers to XXL in the women's and men's segment.
At Super-Pharm Online you will find a selection of costumes and accessories for a wide range of ages, from the Disney classics, warriors and princesses to equal accessories that will upgrade any costume. Price range: NIS 99-249. available on the Super-Pharm online website.
The toy site 'Amigo' presents a variety of costumes from the world's leading companies, Rubis, Rodriguez, Gamey Yzera, Melissa and Doug, and more. In addition to the usual hits of Spider-Man, Princesses, Superheroes and Star Wars. The website management stated that this year the average price for a costume will be about 30% cheaper than last year with prices starting at NIS 49. For example, policeman, firefighter and pilot costumes will be offered at a price of NIS 79. The site offers express delivery, from one day to the next, to all settlements between the Kiryat and Be'er Sheva. available on the Amigo website.
Golf Kids is launching a formal collection with costumes such as: zebra, tiger, dinosaur, skeleton, butterfly and aliens. The alien look includes a silver shirt, silver pants and an alien bow (assembled), the butterfly costume includes colorful wings and a matching bow, the tiger includes a long velvet jumpsuit in a speckled pattern and a matching speckled bow with ears, the zebra consists of a tight-fitting black and white zebra print lycra dress and a matching bow with ears, The dinosaur includes a hooded sweatshirt set and matching dino long pants. The price: from NIS 80. available on the Golf Kids website only.
The Danish lifestyle chain, Flying Tiger Copenhagen, offers costumes for ages 3-8, along with accessories and DIY (do-it-yourself) sets of complementary accessories, with which creative assembly can be used to produce endless directions of original costumes, for example: lion, unicorn, panda and butterfly. In addition, the chain offers sets of accessories that will complete the costume to the fullest such as: the ice queen, dragons, knights, dinosaurs, flamingos and more. A prominent trend this year is a piñata in amusing shapes of a dinosaur or a unicorn that can be turned into an elaborate package delivery.
The price per item: NIS 15-80. available in chain stores.
Delta is launching for Purim the Family pajamas collection for the whole family of "superheroes". The price for costumes in sizes: 0-3 months to 18-24 months: NIS 120. The price for a pajama set for children in sizes 3Y-14Y is: NIS 120. The price for women and men, a pajama set made of thin and comfortable fabric in sizes Xs-XL starting from NIS 199 (participating in the second item sale at a 50% discount). Exclusive to club members and new members.
available in the chain of stores and on the website.
The leading costume manufacturer, 'Shoshi Zohar Costumes They Love', offers a huge collection of costumes and accessories for all ages. In accordance with the security situation in the country, this year's popular costumes will be the security forces of the State of Israel, alongside them the hits will be offered: butterflies, hippies, unicorns, comics, smurfs, Noa Kirel, Lilo and Stitch, Louie and Bingo, Gabi's dollhouse, new astronauts for children and also For parents, all superheroes Batman, Spiderman, Superman, Barbie, MARVEL superheroes STAR WAR, Barbie Disney princesses, ninjas, Indians and pirates.
The price for the costume: NIS 179-49. Available in selected toy stores throughout the country
Delivery of dishes from the legends "Click" and Sweettweet in a particularly sweet collaboration with Sweetbox, which is a celebration of sweets from the beloved chocolate brand in a special edition that includes additional surprises. In the box: Click Pillows, Click Cornflakes, Click Balls, Click Biscuit and White Brown Click, alongside innovations such as Click Trio and Click To Go, designed socks and other surprises. The 'Click' sweetbox is offered as a special edition and is available for purchase in honor of Purim with fast delivery all over the country.
The price: NIS 95. Available at the Sweetsweet online store or the WOLT delivery app.
Forimax is happy Max Brenner is launching a limited edition delivery collection with new products alongside the beloved and familiar ones combined with fashionable masks and mannequin ears with different fillings. A sample delivery of dishes is: 'Happy Forimax' which includes a collection of 4 handmade pralines, Chinese pecans wrapped in nougat and cocoa powder, cereal balls covered in milk chocolate and peanut butter, excellent milk chocolate drops with popping candies, excellent white chocolate sheets, milk chocolate drops filled with cream White nuts and a colorful mask for Purim.
The price: NIS 199. You can add portions of the Haman ears package to each delivery for an additional fee of NIS 24-44 depending on the weight. Available on Max Brenner's online website and in the chain's branches throughout the country
Like Malka, the confectionary chain 'Roldin' presents for the 6th year the project 'Hearts of Esther', which this time takes on a particularly topical meaning in cooperation with the Lone Soldiers Association, with the intention of empowering women and girls in Israel. This year's project is dedicated to single female soldiers, inspiring and pioneering women who, despite the lack of an emotional and physical envelope in their lives, managed to break through boundaries and enlist in a significant role and is based on their life story full of challenges like Queen Esther, the biblical heroine, who challenged reality.
As part of the project, a box of "Hearts of Esther" cookies will be offered for sale, and for each box sold, Roldin will donate NIS 10 to the association. available in all network branches.
Inspired by Amsterdam, the Boutique Central chain is preparing for the holiday of Purim with iconic haman ears made of rich buttery dough, in 3 classic flavors: chocolate, poppy seeds and nuts with dates, while a vegan version based on almond butter is also offered. Boutique Central's innovation this year is the 'Manstradam', a combination of an Amsterdam cookie made of fudgy chocolate dough with a creamy and rich white chocolate praline, in the shape of a Haman's ear.
The price is NIS 14. The price per unit of Haman ears in the classic flavors: NIS 3 or NIS 2.5 per unit, when buying 16 units or more. Available in the Boutique Central chain nationwide with 42 branches or by delivery through the Wolt app.
Ears to them and they won't hear 'Biscotti' confectionery launches the haman ears collection of crispy dough, handmade and with decadent butter flavors, in a variety of rich fillings and in happy colors.
The collection was created by pastry chef Rosella Yona and offers five types of Hamantashen in festive packages of 280-300 grams at a price of NIS 44: Belgian chocolate, citrus poppy, cornflakes with milk, marmalade and white chocolate, mocha pecan. Next to the ears, they will sell unique cases and cakes in a formal edition such as: Mordechai case for NIS 70, Esther case for NIS 125.
Achashvarosh case for NIS 239 and kings cake made of puff pastry and poppy seed cream for NIS 96. Available at the "Biscotti" store or by phone order in all parts of the country. Phone for orders: 03-5704015 and on the Biscotti website
Sweet from the field "Noy Hasade" offers a pampering delivery of dishes combining fresh strawberries and a series of pastries from Noi's new bakery alongside quality chocolates in colorful packaging and fast home delivery.
The box contains: Noy Hasade strawberries, Noy Hasade Hamantashen, Noy Hasade alfahors, Noy Hasade macarons, a high-quality brand-name cake, Noy Hasade's new pastries, Lindor bonbonnieres, Lindor chocolate bar filled with white chocolate cream, Lindor chocolate bar filled with milk chocolate cream / Bitter, Haile's chocolate tahini spread and mask for Purim Price: NIS 299.
