KÉRASTASE, the professional hair care brand, introduces a new care series for dyed hair: CHROMA ABSOLU, designed to repair and nourish dyed hair from the inside out, aiming to preserve color and maintain soft, moisturized, and shiny hair.
At the core of the new series lies a deep understanding of the challenges faced by dyed hair. Color treatments often leave hair fibers more vulnerable and sensitive to environmental factors. At KÉRASTASE, a formula is developed to repair hair fibers, providing protection against dryness, free radicals, and other external damages that affect hair's shine, appearance, and overall health.
The new CHROMA ABSOLU series includes 6 products, formulated with acids known for their healing properties and based on biological ingredients: amino acid penetrates the hair to strengthen it from within, lactic acid gently exfoliates, trapping minerals that can dull hair's shine, tartaric acid helps hair withstand external challenges, and finally, centella asiatica, a plant-derived ingredient with soothing and rejuvenating properties.
Bain Chroma Respect - a moisturizing and protective shampoo with amino acid + centella asiatica, sulfate-free, suitable for sensitive or damaged dyed hair, fine to medium. Price: NIS 109, Volume: 250 ml.
Bain Riche Chroma Respect - a nourishing and protective shampoo with lactic acid + centella asiatica, sulfate-free. Suitable for sensitive or damaged dyed hair, medium to thick. Directions: Apply to wet hair, massage, and rinse. Price: NIS 109, Volume: 250 ml.
Fondant Cica Chroma - a strengthening conditioner for weakened hair fibers (porous). With amino acid + centella asiatica, suitable for sensitive or damaged dyed hair, fine to medium. Price: NIS159, Volume: 200 ml.
Masque Chroma Filler - a mask for the restoration and nourishment of dyed hair lengths. With amino acid + centella asiatica, suitable for sensitive or damaged dyed hair, medium to thick. Price: NIS 199, Volume: 200 ml; Price: NIS 314, Volume: 500 ml.
Chroma Gloss Acid Treatment - a rinse-out treatment that renews hair fibers, providing protection and high shine. The treatment contains 0.7% lactic acid + centella asiatica, suitable for all types of dyed hair. Price: NIS 165, Volume: 210 ml.
Sérum Chroma Thermique - a thermal cream to protect hair lengths before drying or styling with heat tools, for dyed and sensitive hair. Provides moisture, pleasant fragrance, and anti-frizz effect. Antioxidant with lactic acid + centella asiatica. Can also be used on air-dried hair. Price: NIS 165, Volume: 150 ml.
The new CHROMA ABSOLU product line for the restoration and nourishment of dyed hair from KÉRASTASE, sulfate and paraben-free, contains advanced ingredients from the world of skincare: centella asiatica for hair fiber restoration, amino acid for strengthening, nourishing ingredients, and more; the result: hair restoration from the inside out, for vibrant and long-lasting color. All packaging of the series products is made of recycled plastic and recyclable.
KÉRASTASE products are available only at authorized KÉRASTASE salons and selected online stores. For a list of authorized salons, visit the brand's website in Israel: https://www.kerastase.co.il/ or call 1-800-301-666.