The following article was published originally in March 2022. We are sharing it now for your perusal, but take into account that the following information may be outdated.
The American brand Cricut offers a wide range of crafting machines, two of which have been launched in Israel: Joy and Maker. These machines enable creators and businesses to produce art and craft projects for home and office decor, fashion design, lifestyle, and graphics.
Millions of artists, craft enthusiasts, DIYers, children, teenagers, adults, and businesses worldwide are already enjoying Cricut's crafting machines, and now, the Israeli public can also enjoy creating a variety of designs tailored to their needs, including art pieces, home decor, sophisticated birthday greetings, water bottle branding, school lunch boxes, and more. Advanced users or small businesses can design and create customized projects.
'Do It Yourself' with Cricut Machines
Cricut, an American brand that manufactures cutting machines, materials, and related accessories for crafting in the "Do It Yourself" style, offers professional, high-quality, safe, and advanced machines with a modern design suitable for any room. Each machine comes with a starter kit for creating initial designs, including pens, blades, and a work surface.
Cricut machines are designed to resemble a home printer where blades are inserted for cutting materials and pens for marking and highlighting. Both machines offer an innovation based on robotics, CNC machines, and other automated systems.
In addition to cutting various materials, both Cricut machines can draw, mark, and sketch on materials using a variety of pens and markers.
The design of the machines offers a clean line (Joy without buttons, Maker with a few buttons), while Bluetooth connectivity connects the machine to the creator's device/computer. Moreover, the Maker machine can be connected via a USB cable.
The Design Space® design application is available for download on Mac, Windows, iOS, and Android. With the app, users have access to over 130,000 images and pre-made projects ready for creation in Design Space.
Have you ever cut 300 stars for room decor?
Cricut Joy - Imagine cutting 300 stars to decorate your child's room or creating a personalized greeting card, a process that could take hours. With Cricut Joy, you can do it in minutes. With Smart Materials™, you can cut individual designs up to four meters long and repeated cuts up to 20 meters. Due to its small size and extremely lightweight (only 1.7 kilograms), Cricut Joy can be easily carried from place to place.
For example, the Joy machine can draw and write on a variety of popular materials such as iron, paper, vinyl, and Infusible Ink™ papers, revolutionizing personalized designs and projects. This allows creators to design custom stickers, general stickers, labels, and more in less than 15 minutes. Some examples of stickers include custom water bottle stickers, luggage tag stickers, spice jar labels, monograms for pillows, and more.
In addition to cutting various materials, both Cricut machines can draw, mark, and sketch on materials using a variety of pens and markers.
The Cricut Joy kit includes:
Cutting machineBlade + blade holder4.0mm fine point penStandardGrip green matIntroduction guidePower supplyFree one-month trial subscription to TMAccess Cricut for new subscribersProject trial materialsConsumer Price: NIS 879
Cricut Maker - Cutting Thick Materials
The Cricut Maker - with its groundbreaking rotary blade - allows for personalized cutting of fabrics for the first time. With its slicing and rolling action, it cuts almost any fabric without backing materials quickly and accurately. The Maker's knife can cut materials up to 2.4mm thick, exceptionally safely, making it ideal for use with thick materials like felt, boards, and basswood.
The adaptive tool system integrates three key technologies, enabling the Cricut Maker to cut almost anything professionally, from paper and fabrics to leather, boards, and basswood. The machine has a cutting force of up to 4 kilograms and uses a sophisticated guidance system to actively control the blade's direction at all times. It intelligently adjusts the blade pressure, resulting in clean cuts even on hard materials.
The Cricut Maker kit includes:
Cutting machineRotary blade for cutting fabrics (rotary)Premium vinyl/flex paper blade4.0mm fine point black penBlue work surfacePink work surfaceUSB cablePower supplyFree one-month trial subscription to TMAccess CricutProject trial materialsConsumer Price: NIS 1,899
"The Creative Activity Sector is Booming"
As mentioned, the cutting machines come with built-in crafting kits, which can be expanded with a wide range of materials, papers, cutting blades, markers, pens, and additional accessories. This collection of crafting materials is one of the largest in the world of crafts and DIY, suitable for all ages.Amit Shabtai, Trade Manager at Kravitz: "The creative activity sector at home and at work has been thriving continuously for the past two years and has recently taken a unique turn. Thus, accessibility and simplicity have been created to establish a genuine business with added value for your customers. The combination of the worlds of crafting and hobbies with the business world is very natural for Kravitz, and therefore, the connection with the Cricut brand is a precise, broad, and professional response to our customers. 365 days a year, nationwide, and online."
Amir Bar-Oren, Cricut Brand Manager at Bendal: "The Cricut brand provides users with a personalized crafting experience. The creative possibilities are endless, making it a perfect solution for families seeking quality time together and reducing the time spent by children in front of screens. The integration of crafting with technology has made the brand a new sensation spreading worldwide like wildfire."
Available at Kravitz stores and online. Website offer: Free shipping for all purchases of Cricut products over NIS 99.
