Newpan, an importer of electrical appliances and a leader in Israel, is anticipating a growth of approximately 25-30% in the sales of electrical appliances during the Passover holiday.
Ido Shani, Newpan's Vice President of Marketing, stated today: "During the period leading up to Passover and throughout the holiday, we are observing a sharp rise in sales of various electrical appliances, particularly in categories such as food processors, mixers, irons, ovens, refrigerators, dishwashers, stoves, and more."
In preparation for the holiday, Newpan is launching various diverse campaigns, incorporating influencers in the culinary field, leading opinion makers, and numerous media outlets, to present the qualities and benefits of various electrical appliances. This is in parallel with extensive promotional activities.
Shani added and emphasized: "The demand for practical gifts grows annually, with small kitchen appliances serving as delightful and useful gifts for the holiday, enhancing kitchen aesthetics. This year, we are anticipating a growth of approximately 25%-30% in the purchase of gifts from electrical and audio products. Accordingly, we are pleased to offer consumers a wide range of products with special benefits for the holiday.
Selected Promotions
- KSM70 Mixer Model - A powerful mixer with the BOWL-LIFT mechanism for optimal stability. A new mixer from KitchenAid that combines innovation in its structure, integrating the BOWL LIFT mechanism, expressed in the following parameters: a robust structure typical of professional use, an exceptionally quiet and powerful AC motor that adjusts power according to the mass in the bowl, 11 different speeds allowing maximum precision, a bowl capacity suitable for about 4 kg of dough, and more. The mixer comes in special colors such as Bottle Green, Matte Black, Gloss Black, Apple Red, Almond Cream, Silver, and Antique Pink. Price: NIS 4,490.
- KSM175 Mixer Model - The most popular and sought-after model in Israel, which comes with 2 work bowls, suitable for 1 kg of flour. Available in Cream color, perfect for the holiday. Price: NIS 2,490.
- Bose Ultar Open Earbuds - Innovative earphones with a unique design that combines full environmental awareness with OpenAudio™ technology, providing rich and immersive sound that only you can hear. Designed for all-day comfort with a flexible frame and lightweight grip, you'll forget you're wearing them. With 7.5 hours of playback* and 48 hours of standby, you're equipped with long-lasting battery power. Additionally, the included charging case provides an additional 19.5 hours of playtime, making them perfect for charging on the go. As part of the ULTRA series, they also feature Bose Immersive Audio technology, which expands the soundstage and adds an extra layer to your music. Simple control buttons allow you to easily manage your music and switch between different listening modes. They also integrate with SimpleSync™ for seamless connection to brand speakers and audio products. The earphones support Snapdragon for Android devices, offering an even better listening experience for Android users, and they work with Bluetooth® 5.3. Price: NIS 1,390.
- Tefal IXEO PLUS QT1510 Vertical Iron - A smart ironing system, an ALL-IN-ONE solution for ideal treatment of all clothing items at home. The innovative ironing board provides an answer to all ironing needs: ironing large quantities of laundry or ironing a garment at the last minute, all in one product thanks to an adjustable ironing board with three positions. It's both a garment steamer and fabric refresher, and it's also a steam iron. In addition, it has a compact iron head that allows for easy and convenient ironing around buttons and collars, a removable iron base for easy ironing, and the refreshing of sofas and curtains, among other things, in a convenient way (including wheels for easy use throughout the home). Price: NIS 1,690.
- Tefal GV9821 Steam Iron - A steam iron with LED lighting at the iron's tip. Powerful - with 9 bars of pressure for quick ironing and ideal ironing results. The iron's soleplate, with the brand's unique technology, is resistant to adhesions and scratches, allowing for smooth gliding over fabric and smoothing out tough wrinkles. Recommended consumer price: NIS 1,990.
- Passover Promotion - With every purchase of an iron from the featured models, buyers receive a 3-year warranty extension and additionally receive a Tefal electrical device for refreshing fabrics.
In addition, the chain offers a variety of attractive deals.
- Four years warranty at no extra cost (value of benefit: 790 ₪) on all four-door refrigerators from the Ayer brand.
- Every purchaser of one of the DeLonghi ovens in the promotion receives a set of 3 KitchenAid stainless steel pots worth 700 shekels as a gift.
- Every purchaser of a Magimix food processor, models 4200xl, 5200xl, receives a set of 3 special discs, including discs not found in the package such as a thin slicing disc, a wide slicing disc, and a wave slicing disc worth 600 shekels as a gift. These discs are particularly suitable for preparing salads and various stir-fries.