Rami Levy Marketing and Distribution presents the largest variety of cleaning products, around 1,500 items under the private label of the chain, in preparation for Passover.
Research conducted by Rami Levy Marketing and Distribution shows that 35% of shopping baskets during the Passover period consist of cleaning products. Israelis spend an average of 330 shekels on cleaning products during Passover.
An examination conducted by Rami Levy Marketing and Distribution shows that prices of private label cleaning products are 30% cheaper compared to other chains. This means consumers save around 100 shekels on cleaning products.
The chain offers about 25 categories of private label cleaning products, including scented detergents, window cleaning liquid, laundry gel and softener, various wipes, miracle sponges, soaps, cleaning materials, and more. Recently, the chain introduced laundry detergent powders in various sizes, laundry capsules, pine gel, and a wide range of extra strong garbage bags.
A survey conducted by a geocartography group among a representative sample of 522 Jewish and Arab individuals regarding the purchase of household cleaning products for Passover states that the most cost-effective network for household cleaning products is Rami Levy Marketing and Distribution, with a 30% rate.
Moreover, the survey indicates that Rami Levy Marketing and Distribution is the preferred network for Israelis to purchase household cleaning products for Passover in terms of product quality, variety, and prices.
As mentioned, the network ranks first with 24%. Rami Levy states: "This year, ahead of Passover, the network has increased its private label cleaning products by about 25%, presenting the widest range of products at the lowest prices among networks in Israel."