Content creator, entrepreneur, and internet influencer Miran Buzglo steps into the shoes of veteran presenter Ilanit Levy for a fresh campaign for Touch cleaning products.
The photoshoot for the campaign, which was launched last nonth, took place in a particularly homely atmosphere in a private home in central Israel. The campaign, slated for widespread media coverage and television screens next month, depicts daily life situations of Miran combined with Touch cleaning products.
Joining her on set was her son, Ray, who posed with her in a scene featuring a motif from the football world, the ball. Also visiting the photoshoot set were Miran's husband, Maor Buzglo, and their excited children, who supported and cheered alongside grandmother Rachel, Miran's mother, who watched proudly from the sidelines.
Miran shared tips for effective cleaning with friends on set, talked about her dedication to tradition, and how Maor actively participates in household cleaning tasks.
"The wonderful addition of Miran Buzglo to the Touch family reflects the brand's core values. She embodies family values, tradition, and simultaneously strengthens an impressive career, a natural choice for us," noted Pesach Brent, CEO of Shaniv Sasatech, owner of the Touch brand. "Shaniv Sasatech's group and its factories operate continuously, even during times of conflict, located on the front lines from the north to the south, representing a source of pride for the Zionist and impressive Israeli industry."