As we bid farewell to winter's chill, a hint of sunshine calls for a refreshing change. It's time to revitalize and add a splash of color to life with the latest makeup launches that are sure to bring a smile to your face.
It's truly delightful to see the resurgence of product launches after a winter hiatus. Almost every cosmetics brand has been dormant since October for understandable reasons, but now, the industry is slowly but surely coming back to life. Alongside this revival, we're witnessing the unveiling of new products that offer a touch of luxury, moving beyond the mundane creams and shower gels. While these staples are essential, they lack the excitement of exploring something new and innovative.
Welcome to the first edition of "Fresh on the Shelf" in 2024, featuring products that no one really "needs" but everyone desires. Isn't it exhilarating how a good foundation surpasses the allure of any other product? A quality foundation possesses almost magical qualities, unlike any other cosmetic item. Once you find the perfect match – in shade, texture, and moisture level – you're hooked, unwilling to settle for anything less.
When a renowned brand like Lancôme introduces an upgraded version of its beloved foundation, TEINT IDOLE ULTRA WEAR, expectations soar. The new Teint Idole Ultra Wear boasts an exceptionally lightweight formula that effortlessly blends into the skin, enhancing durability while offering sheer coverage. It allows for a natural finish, perfect for the erratic Israeli summer, where heavy makeup is often unwelcome.
This foundation comes in 26 shades, catering to all skin types, with a matte finish ideal for those seeking minimalistic makeup with a realistic touch. And the best part? It seamlessly blends into the skin, even with a thicker application, maintaining a natural texture.
Priced at NIS 199, available on the Lancôme website and at pharmacies.
Yves Saint Laurent's lipsticks are legendary, and their latest addition, the Rouge Pur Couture THE BOLD lipsticks, lives up to the hype. These glossy, creamy lipsticks boast a formula containing 40% nourishing ingredients, ensuring long-lasting wear with intense pigmentation that envelops lips like a second skin. The finish? Pure shine, a three-dimensional gloss that lasts up to ten hours. While they may smudge slightly, their durability is unmatched.
How do they work? A patented blend of ethyl polymer and special shine oil, mixed with a selection of oily and waxy compounds, creates a smooth and creamy texture. Within seconds of application, the ethyl polymer and shine oil separate, leaving the shine oil on the outermost layer of the lips for a glossy effect, while the ethyl component sits within a thin layer beneath, along with the emollient oil, wax, and pigment, providing comfort and color.
This stunning lipstick range comes in 12 vibrant and fashionable shades, spanning two distinct color families: Yves Saint Laurent's Reds and Nudes suitable for every skin tone. Here's a glimpse into the shade range:
Le Rouge: A daily red with orange undertones for contemporary edge.Willful Red: A strong, classic red for a fresh, bright look.Revenged Red: Touches of orange enrich the shade, adding warmth and depth.Rouge Paradoxe: A red hinting at pink and orange, always challenging, never compromising.Uninhibited Flame: A smoldering red with a pink hue to ignite the soul.Undeniable Plum: A rich, luscious purple that demands attention.Reignited Amber: Beautiful yet powerful amber shade to spark interest.Fearless Carnelian: Nude with a pinkish-brown tone that sets it apart.Brazen Nude: Warm, nude base for those unafraid to stand out.Nude Undisclosed: Provocative pink filling the nude base with modern audacity.Nu Incongru: Sophisticated pink-nude suitable for anyone and anything, striking a perfect balance between warm and cool pigments, flattering all skin tones.
Price: NIS 169, available at pharmacies.
In celebration of its 40th anniversary, international makeup brand M.A.C introduces an upgraded version of its iconic matte lipstick, M·A·CXIMAL SILKY MATTE LIPSTICK, offering more than ever before. With richer pigment for intense color payoff in a single swipe, enhanced wearability, and nourishing ingredients including coconut oil, shea butter, and cocoa butter providing immediate and long-lasting moisture for up to 8 hours, it ensures less fading, smudging, or feathering. It boasts up to 12-hour wear for full, smooth lips from the first application throughout the day. Its new sleek and glossy black packaging exudes luxury, and with an expanded range of 40 shades ranging from nudes, rich reds, vibrant pinks, to daring purples, there's something for everyone. Retailing at 115 ILS at M.A.C stores and online.
Careline introduces a BB cream for the summer, combining SPF30, moisturizer, and makeup to provide even, radiant tone, smoothing and concealing skin imperfections and wrinkles. Enriched with continuous moisture, broad-spectrum UVA/UVB protection, and dermatologically tested, non-comedogenic formula suitable for all skin types, available in 3 shades: Light, Medium Light, Medium. Key ingredients include hyaluronic acid, plankton extract (GP4G) protecting skin from environmental damage, reducing pigmentation intensity, and maintaining skin's smooth texture. Kombucha extract (Cellfie) fills and reduces the appearance of wrinkles and fine lines, providing smoother and firmer-looking skin while preventing the formation of new wrinkles. Linden tree extract (Tilia) rich in antioxidants and vitamin E helps protect against oxidative stress, enhancing skin's elasticity and moisture levels. Velvet pigments provide full coverage, blurring wrinkles, covering skin imperfections, and dullness for a uniform and radiant complexion. Price: NIS 59.90, available at selected pharmacies nationwide and on Careline's website.
In a new formula, RÉNERGIE, H.P.N. 300-PEPTIDE CREAM contains over 300 types of peptides, a new and high concentration of hyaluronic acid, and pure niacinamide. The cream offers triple efficacy in skin rejuvenation. Peptides play three roles: carrier peptides deliver minerals to increase collagen, elastin, and other structural proteins, making the skin appear firmer and fuller. Inhibiting peptides work by slowing down the natural process of collagen loss and may aid in pigmentation prevention. Signal peptides send messages to different parts of the skin to promote regeneration. All in an environmentally friendly jar, offering 2 refillings that save up to 64% of raw materials compared to purchasing a regular full jar, potentially saving more than 400,000 RÉNERGIE jars. Price: NIS 569. Refill version (reuse) - NIS 489. Available at pharmacies.
Introducing a new booster in the NEOBOOST series - DYNAMIK TXA BOOSTER, a powerful and targeted booster for treating hyperpigmentation and complex acne conditions, irritation, and redness. Based on a specially formulated combination of tranexamic acid and niacinamide, achieving outstanding results in treating these skin conditions, suitable for all skin types.
DYNAMIK BOOSTER effectively suppresses intense pigmentation and helps clarify skin spots, reduces redness in conditions like rosacea and acne, aids in preventing post-traumatic pigmentation, reduces inflammation and irritations, and preserves the skin's epidermal barrier. The booster joins NEOX Dermacare's booster series. Price: DYNAMIK TXA BOOSTER 243 ILS, available on the brand's website.
The new ARXSKIN series, specially tailored for ages 48-55, is predominantly composed of natural ingredients, offering optimal 24-hour active protection without interruption, resynchronizing biological rhythms, providing protection and nourishment for skin cell renewal, enhancing skin repair elements, particularly suitable for the transition period and ages over 50, for long-term anti-aging results due to biological clock balance.
The ARXSKIN series, specially tailored for ages 48-55, focuses on the unique needs of skin dealing with hormonal and environmental changes, rectifying aging effects on the skin during this unique age period. The ARXSKIN series offers a comprehensive 24/7 program for rejuvenating and preserving skin during the transition age, including a duo of core facial care products for day and night, as well as body care: two facial products with bio-peptides - for day and night, ensuring 24-hour optimal protection without interruption, and a body cream providing nourishment, firming effect, and a refreshing sensation. The series includes a day cream priced at NIS 249- Refill NIS 199, a night cream priced at NIS 249- Refill NIS 199, and a body cream for firming and body appearance priced at NIS 269. Available on LIERAC Israel's website, at LIERAC cosmetologists, and on Super-Pharm and BE websites.