GROHE, the German brand of bath and kitchen products, one of the best known in the world, has been consolidated into one official representative office, which aims to unify all of GROHE's activities in Israel, with business customers and organizations, private customers and providing customer service to all of the company's customers under one roof. GROHE is a global brand for complete bath and kitchen solutions and accessories and employs over 7,000 people in 150 countries - 2,600 of them in Germany.
Since 2014 GROHE has been part of the Japanese LIXIL corporation, which specializes in brands from the worlds of water products and construction solutions. The company motto "Pure joy of water" (or in the original language in German "Pure Freude an Wasser") is that every GROHE product is based on quality, technology, design and sustainability. In doing so, GROHE creates smart solutions that offer relevant added value.
Tal Bornstein, General Manager of GROHE Israel: "In Israel there are hundreds of thousands of satisfied customers who use GROHE products on a daily basis based on the company's values. Our goal is to provide customers with a comprehensive solution from the characterization and purchase phase to the installation and service phase. Also to expose them to new and groundbreaking products that have never been seen before here, thereby leading the world of water products in Israel."
GROHE also takes environmental responsibility very seriously and focuses on a resource-efficient value chain. Since April 2020, the brand has been CO2 neutral worldwide. The company announced in 2021 that it will start using plastic-free product packaging.
The company is expected to bring to Israel more product collocations that will join the existing range and also to launch smart products such as filtered water and soda faucets, showers based on temperature regulators and means to save water and even systems that warn of leaks in real time directly to smart applications that it has developed. The representative office in Israel provides a service that supports private and business customers and the brand's products are marketed in a wide variety of stores and chains throughout the country.