The holiday of Passover is approaching and it is the time for the families in Israel to function on the occasion of the preparations. When we talk about the preparations for the holiday, it is not only a time of family celebration and commemoration of the exodus from Egypt, but also a period of real evaluations.
While many families in Israel enter a race against time to ensure that their homes and holiday tables are ready for the celebration, there is one tradition that cannot be given up - a prudent consumer check. The preparations for Passover are characterized by a number of prominent ways, where first and foremost is the halachic need to remove hametz from the house and thorough cleaning (at least among most families), which leads to an increased consumption of cleaning and organization products.
In addition, the desire to renew and turn the house into a place of festive reception also encourages, among other things, the purchase of new items for the home, such as new dishes and tablecloths. And of course, no less important than cleaning and new dishes, is the increased consumption of food for the holiday. The food chains offer a wide selection of kosher products for Passover, poultry and fish, wine and other vegetables.
In recent years, the growing awareness of the Israeli public to advance holiday shopping is evident. This, in order to deal with the increase in prices and avoid pressures and burdens at the last minute. This trend reflects the understanding that early planning and preparation can lead to significant savings in time and money, while maintaining the level of celebration and joy. The careful planning of shopping for the holiday is an integral part of wise consumption, examine the prices in the various chains alongside the supply and understand where you can find the most profitable purchase.
In the inspection of the baskets conducted in preparation for Passover, shopping baskets were examined that include a wide variety of different products, about 204 items, among which you can find fresh and frozen vegetables and fruits, fresh chicken products, fish, soups and sauces, basic cooking products, a variety of preserves, a selection of wines and soft drinks , dairy products and their substitutes, hygiene and care products, and of course a basket of cleaning and washing materials as per the best tradition.
The basket test was carried out among 7 leading marketing chains with the aim of locating the most profitable and cheapest basket and thus reflecting the rising price gap between the chains..
In the end, the preparations for Passover in Israeli families reflect the efforts to unite tradition and innovation, between necessity and choice, and to find the best way to celebrate the holiday with joy, respect, and a wise economy. From this, the purpose of the test is to give every family in Israel the ability to consume wisely.
From the survey, it appears that the cheapest basket price is found in the Carrefour (Hyper) chain, with a full basket at a price of NIS 3,178, with a gap of 4% from the Mahsanei Hashuk chain with an identical basket at a price of NIS 3,317, and at a gap of 20% from the most affordable basket, there is the Shufersal chain (mine) with the most expensive basket at a price of NIS 3,813.
The Carrefour chain is expected to mark one year soon in Israel, in which it brought a new consumer line to the market with Carrefour brand products that were found to be 50% cheaper than other brands in the categories and offer a wide variety of products of high European quality at market-breaking prices. Here too, in the test of the most profitable basket in honor of Passover, you can see how the chain continues to keep its promise to change the Israeli consumer model and provide the consumer audience with quality products at affordable and fair prices.
In addition to Carrefour products, in the various branches of the chain, you can find a wine and alcohol complex to complete the holiday shopping experience, fine butcher shops and the Carrefour Home category where you can find a variety of quality kitchenware such as plates, cutlery, fancy glasses and holiday gifts, so that everything is under one roof, which makes it easier on the consumers and saves them valuable time in the holiday organizations. The test was conducted on March 28, 2024 and the data was taken from the Pricez website.