Vacuum cleaners have seen a significant surge in sales in recent years, particularly in the past year. The industry continues to evolve, offering Israeli consumers maximum cleanliness with minimal maintenance, allowing for dramatic lifestyle changes. According to Ronen Salem, CEO of Dreame Israel, consumers today seek not just vacuum cleaners but a complete cleaning experience that brings additional benefits such as cost savings, quality, convenience, and integration into the new world.
According to consumption data of the Israeli public in March 2023 compared to March 2024, presented by the Mahasaney Hashmal network operating 65 stores nationwide, a significant growth is revealed in the vacuum cleaner category, with a 200% increase in sales of vacuum-mops, 45% in robotic vacuum sales, and 30% in cordless vacuum sales.
According to the network's report, the number of vacuum cleaners sold in March this year (2024) was 90% higher compared to March last year (2023), and the main reason for this is that an average household had one vacuum cleaner, whereas today there are between 2 to 3 products from the category: cordless vacuum, robotic vacuum, and now also a mop vacuum that has succeeded in winning over Israelis who are willing to pay for convenience and shortcuts in all household chores.
The vacuum cleaner market, experiencing steady growth in recent years, is dominated by renowned brands, indicating a quality-driven rather than price-driven market. Oshrat Cohen, VP of Marketing at ZAP Group, notes a market analysis showing fluctuations in demand, particularly influenced by external factors like the recent conflict. However, there's a notable recovery, with a significant increase in demand seen between February and March 2024.
ZAP Group's report lists the top three popular vacuum cleaners currently:
Dyson - V15 Detect AbsoluteShark - IZ423 Zero-M StratosXiaomi - Mi Robot Vacuum X10
Average price for a vacuum cleaner stands at NIS 2,066.
Further reinforcing this, Avi Kornfeld, CEO of Xiaomi from the Milot Group, mentions a surge in demand during the Passover season, especially for robotic and manual vacuum cleaners.
Lior Levi, Sales VP at Sarig, notes a growing demand for high-quality cordless, wet-and-dry, and robotic vacuum cleaners among Israeli consumers, willing to pay a premium for advanced technological features.
In celebration of Israel's cleaning frenzy, we explore four leading vacuum cleaner products:
Comfortable Shark
Cordless Vacuum Cleaner with DETECT PRO automatic emptying and charging system, featuring 4 detection technologies for thorough cleaning using sensors that scan dirt in 360 degrees. The vacuum is lightweight (2.2 kg) and offers an exclusive patent for collecting more hair, debris, and dust while preventing them from tangling on the brush.
The model includes a scent reservoir to prevent unpleasant odors during use, a flexible wand to avoid bending, and a battery for continuous vacuuming for up to 60 minutes. It can identify surface types and adjust the brush speed for tailored performance and can detect dark areas and increase illumination accordingly. Its charging dock is convenient and designed for automatic waste disposal at the end of each operation without manual contact, with a capacity of up to 30 days of use.
Price: NIS 2,890.
The new generation of Dyson Vacuum Cleaners
The absolute Dyson Gen5 Detect, is considered the most powerful vacuum cleaner with a Hyperdymium motor for powerful suction for up to 70 minutes of continuous work and real-time surface detection interface indicating when the surface is clean.
The vacuum features a completely sealed HEPA filter with five layers of filters that efficiently capture 99.99% of particles and allergens, and an illuminated brush with a soft roller to detect invisible dust particles. The brush has technology to prevent hair tangling with 56 teeth, automatically adapting to different surfaces, a beating brush for mattresses and sofas, dismantling accessories for bending the wand during operation, and more.
Price: NIS 4,599. Currently offered at a discounted price of 3,999 shekels for Passover until April 30th or while supplies last.
The obstacle-avoiding robot vacuum
Xiaomi Robot Vacuum S10 PLUS, is a sweeping and mopping vacuum considered one of the most successful and best-selling vacuum cleaners by the Xiaomi brand in Israel, offering four modes of suction and mopping power and three-dimensional obstacle avoidance technology using an RGB camera sensor to detect objects in space to reduce the risk of object jamming and operation interruption.
The powerful battery lasts for up to two hours of continuous use. The vacuum can be fully operated remotely, from selecting and choosing the desired rooms for cleaning to selecting the required work plan for each room. During use, the cleaning map can be viewed in real-time through the Mi Home application.
Price: NIS 1,799.
The revelation: two in one
The Dreame H12 Dual wireless model brings a significant innovation in the field of cordless vacuum cleaners, with two equivalent working modes for the activity of two devices in one - a vacuum cleaner and a floor mop. The first mode (mopping vacuum) cleans all types of surfaces, including parquet floors, vacuuming and mopping simultaneously at high power.
It allows a "0" angle for thorough cleaning close to the panels on both sides of the brush. The automatic sensor adjusts the suction power and water quantity to the type of dirt and uses a large water tank with a capacity of 920 ml. The second mode (vacuum cleaner) includes a wand and main brush that connect to the vacuum motor, for suction without mopping of all types of surfaces, including parquet floors and carpets, with a small beating brush for cleaning sofas and mattresses.
Price: NIS 2,690.
