Pelephone announced today (Wednesday) that for the first time in Israel it activated an independent 5G network core that it established with the global company Ericsson with an investment of approximately NIS 50 million and announces the MAX G5 network. The company announced that starting today, customers will be able to sign up for packages based on the new network core and offering an improved customer experience: a wider content of browsing and calls, high traffic rates, low latency and network prioritization during congestion and events with many participants.
Customers will be able to enjoy the new packages with the entry of the network core into operational use already in the coming weeks. At the same time, the company for the first time demonstrated network deployment capabilities and network prioritization for gamers at the Tel Aviv port, and prioritization when flying drones in Hod Hasharon and demonstrated in the company's laboratory a speed of about 6 gigabytes, which is considered the highest measured by a cell phone. In doing so, Pelephone joins other communication giants in the world that provide an independent 5G network.
The core of Pelephone's independent 5G network offers groundbreaking mobile services and applications that will affect the lifestyle of all of us and enables maximum utilization of 5G features for the private sector and the business sector: personalization and the ability to prioritize according to the needs of the customers including: higher speed in uploading and downloading files, lower latency, High data security and encryption as well as high reliability and survivability of the network. In addition, the new network will allow a massive increase in the number of connections of IoT devices, saving battery consumption as well as improved cyber security.
The new technology even allows a smooth and fast flow of information at mass events such as concerts and sports games so that customers connected to the core of the new network will continue to be connected to the network and cellular browsing will continue to function properly.
The core of the new network is also expected to help in times of emergency with the possibility of maintaining a strong and stable cellular network as well as providing quick solutions for drones and security services - which is already creating interest among the security agencies. In addition, the new network is expected to bring dramatic improvements in information security aspects and will be more resistant to cyber hacks and attack attempts by hostile parties due to the use of advanced encryption protocols.
"We are at the threshold of an important landmark that is a significant step in the development of 5G networks in Israel," said Ilan Siegel, CEO of Pelephone. "Pelephone is leading another revolution in the cellular market in Israel, after we were the first to introduce 5G in Israel and successfully launch The eSIM, we are proud to bring the great news in the evolution of the cellular infrastructure in Israel, which will lead to surfing qualities, and innovative technological solutions that Israelis have not yet experienced. We continue to lead 5G in Israel with approximately 1.1 million customers and continue to constantly expand the deployment of our 5G sites all over the country so that we reach 1,000 sites within a year from today."
Pelephone customers will be able to register today on the company's website for new and dedicated packages for the 5G MAX network:
MAX LIVE 5G - a route for sports and concert fans who will receive a higher speed and will be prioritized in browsing during events with a large audience, improving the experience by guaranteeing optimal bandwidth and video viewing. The package includes 5,000 call minutes, 5,000 SMS and a 2,000 GB surfing package for NIS 65 per month.
MAX GAMING 5G - a route for gaming enthusiasts with low latency for an optimal gaming experience. At a time when cloud gaming is gaining strength at the expense of game consoles. The route includes 5,000 call minutes, 5,000 SMS and a 2,000 GB surfing package for NIS 69 per month.
MAX VIP ISRAEL 5G – a route that includes higher speed, low latency and prioritization in congestion for customers who value speed and low latency and receiving priority during congestion. The route includes 5,000 call minutes, 5,000 SMS and a 3,000 GB surfing package for NIS 79 per month.
MAX VIP GLOBAL 5G - a route suitable for customers who often travel abroad and includes 10 gigabytes of surfing abroad every month, 5,000 call minutes, 5,000 SMS and a 3,000 giga surfing package in Israel for 129 NIS per month and in addition the route includes a higher speed , low latency and congestion priority.
In a special survey conducted by Pelephone prior to the launch and carried out through the 2The Point research institute among 501 women and men aged 18+, who are a representative sample of this population in the State of Israel, it was found that 67% of Israelis usually upload documents to social networks at least once a week, with 91% of them usually doing so When they are during concerts and music events and 62% during sports events in which they take part. Alongside this, 76% of Israelis said that they experienced a technical failure when trying to surf on a mobile phone, uploading or sending documentation in real time while spending time at a multi-participant event. Percentages that increase dramatically in time during music shows and sports events, where 89% and 91% respectively said that they were unable to surf properly, which also leads to disappointment on the part of the customers - 83% said that they experienced anger or frustration as a result of not being able to surf properly during the event.
74% and 76% of the respondents who said that they record in real time at music and sports events, respectively, stated that the solution offered by Pelephone, in which they will receive priority on the cellular network so that surfing will work properly even at events with many participants, is attractive to them to a large extent.
"The core of the new network will dramatically improve the surfing experience of many customers and affect the quality of our lives in all areas: transportation, industry, medicine, studies, household and more," noted Dror Bhat, Pelephone's VP of Marketing. "We see that about two-thirds Of the adult population in Israel, it is customary to play games on the mobile phone, with ages 13-18 devoting more than two hours a day to gaming on the mobile phone. The new technology will allow them, as well as many other populations, to enjoy immediate response times and the possibility of connecting from anywhere to a fast network like we have never known. We also call on startups to join and develop capabilities on our new network," concluded Bhatt.