Red Orbach, frontman of Red Band, is the fresh face of Delek in their upcoming campaign, co-starring in ads for Delek and Joe Delek, with an estimated campaign budget of about NIS 3 million.
Red Orbach will spearhead the new advertising campaign for Delek, to be launched across various media platforms: television, outdoor billboards, point-of-sale, and social networks, through the advertising agency GO.
Keren Kupromitz, Deputy Director of Marketing, TRede, and Business Development at Delek Israel, stated, "At Delek Israel, we decided to recruit a new reinforcement to our ranks - Red Orbach from the Red Band. Red is an Israeli 'Wannabe' known for his Israeli audacity, youthfulness, and coolness, and we thought he could tell the story of 'Dalk,' the Israeli fuel company."
In the campaign, Red will narrate the story from his objective perspective, existing between two worlds. On one hand, he is identified as an Israeli enjoying this status and warmly accepted in Israeli society. However, on the other hand, he always retains the ability to disconnect and critique Israeli character. This clash creates comic situations that Red, in his unique way, knows how to emphasize.
