Italian Heritage
"Furla Moments" is the campaign name of the Italian fashion brand Furla, presenting functional and relevant bags that fit into our daily lives. With over 90 years of heritage in bag manufacturing, Furla's DNA is high-quality leather. Recently, there's a shift towards canvas, fabrics, and furs. The brand's top value is functionality, and all closures have been upgraded to be lighter.
Danel Ettinger, marketing manager of Citytime group, said the new star is Furla Novella - lightweight bags like clouds. With four bags that can be carried in different ways, the bags accompany us throughout the day. They are airy, with soft folds and vivid tones. Additionally, the collection includes beloved models identified with the brand in a variety of colors and materials, such as woven straw bags in combinations of colors, natural straw with blue, green, or orange, alongside bags with floral or bird prints.
Other leading models are Furla Metropolis, Diamond, Gilda, and Furla 1927, alongside wallets, credit card holders in pink, orange, green, and turquoise, black, white, and brown.
Perfume Revival
Over 30 years ago, designer Issey Miyake asked perfumer Jacques Cavallier to create a perfume capturing the scent of water on a woman's skin, which gave birth to L'Eau d'Issey. This year, the brand launches L'Eau d'Issey Soleil and Violet for women, and L'Eau d'Issey Pour Homme Soleil Lavande for men, scents praising the beauty of nature and the transformation of water meeting Sicilian citron and 100% natural Provence lavender. These scents tell a story of passion, light, and contrast, where water harmonizes with the delicacy of Sicilian citron and the strength of aromatic lavender.
The feminine scent is flowery and powdery, while the masculine scent is woody and aromatic because nature is always at the heart of Miyake's story. These timeless scents have vegan formulas and natural ingredients - 93% in Soleil Lavande and 90% in Soleil Violet, grown and harvested ethically, with French alcohol from natural sources, in bottles protected by a patented wooden cap, without plastic additives, containing 20% recycled glass PCR. The cardboard packaging is made from FSC™ certified forest materials and other controlled sources, with packaging containing at least 20% recycled material. Available at Super-Pharm, Hamashbir Lazarchan, and online.
Premium for the Face
Want anti-aging for facial skin without surgical intervention? You should know about the powerful premium series of the skincare brand Lierac Paris, a vegan series with 96% natural ingredients developed after 10 years of scientific research on cellular aging, inspired by dermatologically tested regenerative medicine.
The products improve signs of aging, including wrinkles, fine lines, pigmentation, loss of radiance, firmness, flexibility, and uneven skin texture. The series includes a dual-phase booster serum, day cream, Voluptuous Cream for normal to mixed skin, including sensitive, and eye cream.
The product packaging is recyclable, with jars made of 40% recycled glass and refillable. Available at authorized Lierac cosmeticians and physicians' sites.
Luxury Hotel Touch
If the scent of luxury hotels appeals to you, you should check out the boutique hotel scent series launched by the company Touch, specializing in quality and fragrant cleaning products. The series offers a variety of products for thorough cleaning and long-lasting fragrance, including concentrated liquid for cleaning and shining floors of all types in a spa-like scent or boutique hotel scent; pull-out wet wipes for cleaning and disinfecting all types of surfaces; pull-out wet wipes for the floor with an opening for easy attachment to the mop for immediate and quick cleaning.
Lemon Joy
The lifestyle brand Happy Lemon launches a home design collection with various items in different styles: modern, oriental, elegant, rustic, and more. Ophira Levin, the brand owner, said the network's vision is stores where everyone wants to buy everything.
The brand offers a colorful and creative mix-and-match collection, a true blue collection, a Savannah collection inspired by Africa with black and white items, straw products, a natural-looking collection combining wood and stone elements, handcrafted enamelware with matching cups and saucers, retro-looking stainless steel items that don't scratch, plant-based scent sets, drop kits for girls and teens, LED mirrors, and more.
Tasty and Kosher Treats
Jezreel Valley Boutique Winery combines traditional cultivation methods with modern technologies, producing quality and unique wines served for years in leading Michelin restaurants worldwide. To honor Passover, the winery launches MIX & MATCH gift packages, allowing personalized gifts tailored to each person's taste from the winery's variety of quality wines in an elegant package, available for home delivery. Recommended wines include Icon - the winery's flagship wine; Argaman Reserve - the winery's flagship Zinfandel; Migdal Special Reserve; Carignan Reserve; Sauvignon Blanc; Gewürztraminer and reds.
For Passover, "Ben & Jerry's Israel" launches a special holiday edition of kosher gluten-free ice cream with 8 leading flavors: vanilla, chocolate, banana nuts, chocolate nuts, Berry Nice - cream ice cream with wild strawberry, Dolce de Leche - premium cream ice cream with milk caramel and fudge, and coffee flavor. Due to high demand and past success, the brand brings back the Charoset ice cream, in a special edition for Passover.
"Max Brenner" chain launches a new collection of boxes named MUSE and continues the tradition of contributing to the community with a collaboration with the organization "Elut Association", this year for children of the border areas. Available packages: MUSE MEDIUM, ULTIMATE PASSOVER, WINE & CHOCOLATE.
Balance in Colors
Tambour reveals the new color collection, Tsviya Orenstein Kacen, marketing vice president at Tambour, said that despite the complex period and the national mood, it's appropriate to launch the Balance collection now.
The collection expresses the influence of color on spaces, connecting good characteristics and inspiration drawn from nature and the environment, with the psychology of color and its effect on mood and the general feeling in the space we inhabit.
In the collection, there are 5 groups of shades, each with a different influence on our feelings: calm and tranquility, renewal, relaxation, stability, and enchantment. The company chose to describe the story of each shade group with a title and a keyword and let the colors convey the feelings.
Niva Yechiav Alon, head of the design department, talked about a new service, Tester by Online Invitation, allowing to order a 100 ml color sample suitable for covering 1 square meter, to see if the color is suitable.
