With the launch of the collaboration between Cellcom TV and Disney+ last month (March 2024), the company's customers were offered to pay for the channel's services in one invoice - a service that already exists and is active for Yes and Hot customers. At the same time as the launch of the service and the expansion of control of the channel in Israel, Disney+ International announces a 12.5% price increase, with the monthly subscription fees increasing from NIS 39.90 to NIS 44.9.
yes customers received a message that following Disney's decision, on May 1st the monthly subscription fees for the Disney+ service in Israel will increase from NIS 39.90 to NIS 44.90 per month.
Hot customers received the same message when the new price will come into effect on April 24 - in any case, it is a 12.5% increase in the monthly cost.
Cellcom TV stated: "For the new customers who joined the cooperative we launched, it is not a price increase but the new price as updated by Disney+ in the decision made last month." It should be noted that the Disney+ price increase is a decision of the international Disney+ channel and that the local companies have no hand in hand