Rami Levy's Sycamore Campaign

New TV campaign unites secular, religious, ultra-Orthodox, and soldiers at a Shabbat table, singing "The Angels of Peace" - have tissues ready for this emotional moment. 

A local Rami Levy supearmarket is seen in Tel Aviv-Jaffa on May 14, 2023 (photo credit: MARC ISRAEL SELLEM/THE JERUSALEM POST)
A local Rami Levy supearmarket is seen in Tel Aviv-Jaffa on May 14, 2023
(photo credit: MARC ISRAEL SELLEM/THE JERUSALEM POST)

The new broadcast of the retail chain "Rami Levy Marketing Sycamore" that is airing these days gives viewers a glimpse into the wide variety of which our society is made up, especially these days we receive an important reminder of our differences, and yet we are connected as Jews in the Land of Israel.

At the end of the broadcast, Rami stands in front of the camera and says "Every family deserves to sit around the Shabbat table with plenty and respect", the sentence reinforces the network's great efforts to benefit the pockets of Israeli consumers.

As you know, the Rami Levy Marketing Sycamore chain regretted its desire to be the cheapest chain in the country and has been doing so since 1976.

Rami Levy: "Since I opened the first store in the Mahane Yehuda market in Jerusalem and until today I have not changed my strategy, every home in Israel deserves to sit around the table in abundance, That each and every one will be able to live with dignity, me and all the employees in the network here to give service to customers and this is our right."