BUFF Technologies, which developed and operates an international loyalty club platform for gamers, announces a strategic partnership with RAZER, the world's leading lifestyle brand for gamers and manufacturer of gaming peripherals such as headsets, keyboards, and laptops.
RAZER is a global company and one of the largest in the gaming peripherals industry. The company recently launched a platform called RAZER CORTEX: ADD ONES, which supports tens of millions of gamers during gameplay and enhances player and computer performance. The new feature on the platform aims to connect gamers with useful tools and third-party applications to upgrade their gaming experience.
BUFF, founded in 2018 by Elay de Beer (CEO), Ophir Gertner (CRO), and Ophir Sarapi, is the first Israeli gaming company listed on the Tel Aviv Stock Exchange. It offers gamers a platform that rewards users with loyalty points for their achievements and gameplay duration. These points can be redeemed in BUFF’s marketplace for in-game items or various consumer products.
The collaboration with RAZER is expected to expose BUFF to millions of gamers worldwide. As part of this partnership, RAZER will add the BUFF app to its marketplace, allowing RAZER users to download the BUFF app. Conversely, BUFF will feature RAZER products in its marketplace so users can redeem their points for these products.
“This partnership is yet another proof of the growth the company has experienced in the past six months, leading to significant achievements and success,” said Elay de Beer, CEO of BUFF Technologies. “The collaboration with RAZER is a win-win for both sides as it will allow both companies to reach hundreds of millions of different users worldwide, increase BUFF’s market success and presence, and provide added value to RAZER’s target audience.”
About BUFF Technologies
BUFF Technologies, operating in the gaming sector, developed a platform for creating and managing a loyalty club for video game players. The platform, supported on mobile and desktop, runs in the background and does not interfere with gameplay. Among the games supported by the platform are Fortnite, League of Legends, Valorant, and more. The loyalty program aims to reward platform users by granting loyalty points for their achievements and gameplay duration.
The company launched a dedicated credit card for gamers in the US in partnership with Visa. The card, Buffpay, was also launched this year in Israel in partnership with Isracard.