A week has passed since the stunning Eden Golan, Israel's representative at Eurovision 2024, moved us all with her performance on stage in Malmö, Sweden. It's important to remember that she's only 20 years old and already has impressive achievements. Now, she's signed her first campaign following Eurovision.
The singer, who clearly invests significant time and resources in hair care, has been chosen as the new presenter and face of the Natural Formula hair care brand. The brand's hair care campaign will launch across various channels with extensive media coverage, including TV commercials on leading channels, social media campaigns, digital ads, and more.
Eden Golan stated, "I am very happy and excited to join the Natural Formula family and for the opportunity to serve as the face of a well-known and beloved brand." Golan, who performed the song "Hurricane" last Saturday on the Eurovision stage, earned a respectable fifth place against all odds in one of Israel's most challenging years in the competition, quickly becoming one of Europe's most promising stars with a second-place win in the audience vote.
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Eden's "Hurricane" made headlines globally as media outlets worldwide covered the Eurovision contest and the significant antisemitism experienced by the Israeli delegation in recent days and during the final itself. Despite this, many noted that despite the outpouring of hatred and the judges' vote boycott, Eden Golan received immense love from the European audience.
