In days when Israel and its economy are under attack, a small company from Petah Tikva, is making a milestone in the local auto tech history.
EVR Motors, which developed an advanced electric motor for vehicles, inaugurated its first factory this week in Manesar, India. The factory, characterized by a high level of automated production, is designed to produce coils for around 20,000 motors per month, and according to plans, production volume will quickly increase to 100,000 motors per month due to the growing demand for electric motors in the global market.
Founded in 2012, the company developed a lightweight and significantly powerful electric motor compared to existing motors, making it easy to adapt it for use in various vehicles according to different performance requirements. It identified the expected growth in India's automotive market, which, with 1.4 billion people, surpassed China and became the world's most populous country, with its engine capacity steadily increasing. In 2023, the local automotive market surpassed the threshold of selling 4 million cars per year for the first time, alongside 15.9 million motorcycles and scooters. The Indian government is promoting the electrification of this market to reduce air pollution and dependency on imported oil.
The new factory will supply coils in a trapezoidal geometric structure, in a configuration registered under 11 separate patents, and allows engines to be smaller by 30% to 50% than existing electric engines, and much cheaper, critical requirements for transferring the country's large two-wheeled vehicle fleet to electric propulsion. The company's engines are adapted to power scooters and motorcycles, three-wheeled vehicles and family cars, light trucks, and buses. The company already has manufacturing contracts for engines for two-wheeler manufacturers in the country, and next year it is expected to also supply them to a manufacturer selling two-wheelers in Israel. "We have received a welcoming and appreciative response," said Walla Car CEO EVR Ofir Doron, former director of the aerospace industry's missile factory, manufacturer of surveillance, communication, and space vehicles. "There is a lot of interest in India in transitioning to electric vehicles, as the country, according to Prime Minister Modi's policy, demands local production of components, which could make our presence here a gateway to connecting with established car manufacturers operating in the country."
Nick Rogers, formerly a senior executive at Ford and Jaguar, who led the development of the Jaguar I-PACE electric vehicle, was recently appointed chairman of EVR. "The opening of the new production factory is a significant milestone in the company's mission to transform the electric vehicle market through cutting-edge technologies. Establishing our manufacturing plant in India for electric motor coils ensures our customers a critical component supply in the engine and a powerful and stable supply chain."
EVR is supported by a group of investors led by Marius Nacht, and has raised $10 million to date. It is currently in another round of fundraising. The company was founded by its current president and COO Eli Rosinsky, along with Victor Kislev and Ruslan Shevinsky. It employs 45 workers in Petah Tikva and India, including five PhD holders, engineers, a team of locomotive engines, and a control and testing group.