The following article was published originally in May 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.
Faced with the choice of suffering the effects of aging or aging gracefully with confidence, women at this stage, where signs of aging begin to appear prominently, have limited options. These effective solutions typically narrow down to two: semi-invasive treatments like hyaluronic acid injections or a series of expensive, advanced cosmetic treatments, or fully invasive surgical procedures like facelifts.
For those hesitant about any invasive actions or concerned about difficult-to-correct undesirable outcomes, the prestigious Japanese brand Shiseido presents an innovative breakthrough.
Shiseido's proposed solution showcases a scientific breakthrough and futuristic innovation, a result of 30 years of expertise and three years of dedicated research. This intelligent intervention in the skin's natural mechanisms restores control over aging with advanced technology inspired by aesthetic procedures.
The innovation is presented by Shiseido through two bottles, a serum duo promising to restore skin volume and vitality. The SKIN FILLER - BIO-PERFORMANCE SERUMS duo offers instant filler benefits at home, promising visible results within a day.
Disrupting Molecular Principles
In non-invasive cosmetics, one solution was to use low molecular weight hyaluronic acid fragments to enhance penetration. However, this method could not preserve the moisturizing and volumizing properties of the original high molecular weight hyaluronic acid.
Shiseido researchers set out to ensure the penetration of high molecular weight hyaluronic acid while maintaining its maximum moisturizing and volumizing actions. Their goal was to design technology that controls the size of hyaluronic acid without altering its original molecular structure—a groundbreaking technology set to disrupt core molecular principles and revolutionize volumizing and anti-aging cosmetics.
Their ambitious goal to inject hyaluronic acid fragments that maintain their integrity and penetrate the skin effectively led to the creation of MOLECUSHIFT technology.
Shiseido's research relied on electrostatic forces to control the size of hyaluronic acid by resonating with the ionic charge laws. These fundamental physics laws state that opposite charges attract while identical charges repel each other.
Hyaluronic acid is no exception, governed by these attraction and repulsion forces. Its molecule carries many negative charges repelling each other, explaining its naturally expanded structure. These free negative charges also attract and bind large amounts of positively charged water molecules, resulting in a significant volume increase. Regardless of their size, molecule shapes depend on the electrostatic forces of attraction and repulsion between ionic charges.
What is MOLECUSHIFT Technology?
The innovative solution lies in modulating electrostatic forces, the concept behind MolecuShift technology—controlling the size of hyaluronic acid while preserving its molecular structure. This represents a dream realized in cosmetics.
This innovation is based on a two-step strategy: compressing hyaluronic acid to allow skin penetration while maintaining its molecular structure, then expanding it once inside the skin to increase volumes immediately from within.
MOLECUSHIFT technology reveals the powerful volumizing properties of hyaluronic acid in anti-aging products. Three patents have been filed for this innovative technology, finally harnessing hyaluronic acid's full potential in the heart of the skin in anti-aging cosmetics.
The technology works like an aesthetic procedure, filling the skin with hyaluronic acid, providing high moisture and volume, and giving the skin a younger appearance instantly.
To bring the benefits of MolecuShift technology to the skin, Shiseido launched two complementary, inseparable serums to provide an immediate volumizing effect. The Bio-Performance Filler Skin serums work in full synergy to harness the moisturizing and volumizing benefits of hyaluronic acid deep within the skin.
Working in Synergy: Blue and White - Night and Day
THE NIGHT INFILL SERUM - contains compressed high molecular weight hyaluronic acid + a compacting agent allowing gradual skin penetration throughout the night.
THE DAY FULL EXPANSION SERUM - contains an expander that re-expands the compressed hyaluronic acid that penetrated the skin, allowing it to quickly return to its original size and volumizing properties.
The result: the skin is pushed up from within and immediately appears younger. The effectiveness is visible and measurable after just one use.
SHISEIDO SKIN FILLER - BIO-PERFORMANCE SERUMS are designed for women concerned about the appearance of aging signs on their facial skin. Women seeking advanced, high-performance skincare products that can instantly give their skin a younger look.
For women attracted to the spectacular and immediate results of aesthetic procedures but still hesitant to make an appointment, Shiseido has developed sustainable premium packaging. Each Bio-Performance Filler Skin Shiseido serum is designed with a refillable pump system to reduce harmful plastic waste to the planet.
The price for the serum duo: NIS 1,200. Available at Super-Pharm, Hamashbir Lazarchan, and Be.