Using advanced technology developed by MersivX and adopted for the first time in Israel by the Yochananof chain, customers can enter a fully realistic 3D Shavuot market. Here, they can freely explore, view information screens, and collect enticing Shavuot foods and products. Promoted by the Foody website and prominent influencers such as Efrat Lichtenstadt, Racheli Crut, Or Ben Uliel, and others, this innovative market includes hidden treasure chests offering rewards.
Imagine being invited to a stunning villa in Tuscany, where a spacious courtyard hosts a rustic market of fresh produce - tempting cakes, homemade pizzas, special spreads, and sauces. It's not crowded because you're strolling through the stalls privately; there's no need for entry fees or parking searches, the temperature is perfect, and when you're done, you can return home in an instant. Sounds good? This is the experience offered by Yochananof and MersivX's Shavuot concept market.
Shopping in an Elegant Tuscan Villa
The market, built with MersivX’s innovative technology and presented in Israel for the first time, was designed in collaboration with 3D artist Liron Amelich and the interior design studio Home Lifting to resemble a luxurious, elegant villa. It can be accessed from any computer or mobile device, allowing free navigation within a fully realistic virtual world. Every Shavuot food item collected is automatically translated into a shopping list integrated with the shopping cart, alongside a recipe that can be shared or downloaded.
In addition to the innovative shopping experience, the market offers a real gaming experience with the option to search for and find hidden treasure chests in the market. Among the first treasure chest finders, eight shopping carts worth NIS 500 each will be raffled off. The market will also be promoted on the Foody website and by influencers such as Efrat Lichtenstadt, Racheli Crut, Or Ben Uliel, Shachar Hen, Yael Katzav, Dana Reicher, Tal Hakmon, Avia Malka, and other notable culinary influencers.
A Realistic Shopping Experience with a Gaming Interface
Eitan Yochananof, CEO and owner of the Yochananof chain, stated: "We strongly believe in investing in and early adoption of new technologies that allow us to offer a real consumer breakthrough in terms of efficiency and customer experience. Our Shavuot market enables Israeli consumers to shop online innovatively, incorporating mesmerizing gaming elements into the shopping experience, promoting Israeli technology, and giving a platform to local development."
Alon Dvir, CEO of MersivX, said: "Relax on the couch with a cup of coffee and embark on a culinary shopping journey in Yochananof's villa. Forget what you know about traditional online shopping experiences. With dramatic technological advancements in all areas of life, the time has come for this. We are excited to launch in Israel on the eve of Shavuot a realistic shopping experience with a gaming interface like no other. Happy holiday!"
Yochananof and MersivX's Shavuot market is available on the Yochananof website and app starting Wednesday, May 29.