After revolutionizing digital shopping for every household in Israel, with over 80% of orders made through the website or app, Domino's Pizza is committed to providing its customers with the easiest and most advanced pizza ordering experience. Now, it is launching a new app for a simple, fast, and intuitive ordering experience based on personal customer preferences.
Following the launch of a new website and a mobile-optimized site last March, Domino's Pizza continues to enhance its digital assets by introducing this new app. Beyond its realistic design with mouth-watering images, cool animations, and concise text, the new Domino's app and website include practical features that make the ordering process more enjoyable, shorter, and tailored to the customer's preferences.
To celebrate the launch of the new app, Domino's will offer a 40% discount on the menu for orders made through the website and app during the launch period, from May 26th to May 30th (excluding double promotions and meals, ice creams, and drinks, with a minimum delivery order of NIS 69.90, excluding delivery fees).
App Advantages:
Learning Customer Preferences for a Personalized Experience: The system learns and remembers user preferences for future orders. For instance, the builder will display the customer's favorite toppings at the top of the list. After each order, customers can save their favorite pizzas for quick reordering with just one click. Customers can also filter out unwanted items based on their preferences in the personal settings area. These features significantly reduce the ordering time on the new website and app compared to the current time required.
Eliminating Uncertainty About Pizza Arrival: Domino's famous tracker, which has been imitated by many other apps, has received a facelift in the new digital update. It displays the pizza's location at all times until it reaches the customer's home. The order status is shown with a video that matches each stage of the order, from dough preparation, topping addition, baking, to packing, and delivery. Once the delivery person is on their way, the video switches to a map showing the delivery person's real-time location until they knock on the customer's door.
Benefits, Service, and Reliability: Domino's continues its policy of rewarding loyal customers. The scratch-off game for receiving benefits will be replaced by a roulette wheel that looks like a pizza. Spin the pizza and discover which slice holds the benefit. For the next order, customers can easily access and redeem their benefit. Even if forgotten, the new website and app will remind the customer of any unused benefits they are entitled to.
