SACARA launched its professional makeup collection for Summer 2024 this week, meticulously crafted in collaboration with leading makeup artists. The new collection will complement the brand's existing makeup line.
During the event, SACARA CEO Itai Zamir surprised the audience with an announcement: "Netta Barzilai is joining the SACARA family as our brand ambassador for 2024, alongside presenter and singer Anna Zak," citing reasons for the surprising choice: "Netta is a trailblazer in her field, a symbol of strength, feminine determination, and beauty, with an undeniable charm. She embodies the essence of SACARA with her ability to dare to renew and grow, combined with her unparalleled talent and passion."
Barzilai, arriving at the event shortly after "Dancing with the Stars," expressed her excitement to experience and explore the new makeup products. "Makeup has always been there for me," she said, "whether I wanted to hide behind a mask when I felt too vulnerable, celebrate myself and shout 'I'm here,' or especially when I wanted to create unforgettable art."
The new collection features 12 different makeup categories in trendy and fashionable shades, incorporating professionally developed formulas over two years. Highlights include the use of advanced ingredients, such as innovative silica powder ensuring silky textures for optimal comfort, micronized mica powder for long-lasting coverage, and highly pigmented colors ensuring flawless makeup results even with minimal application. The warm and desirable shades reflect the leading trends in the makeup world. The pricing strategy also maintains the brand's core value, making high-quality products accessible with excellent value for money. For instance, the pressed powder with 8 natural finish shades is priced at NIS 25, while the velvety blush comes in 12 shades and the shimmer in 4 shades. Lipsticks are priced at only NIS 15 each, with a choice of 28 matte and 17 glossy shades. All makeup products are vegan and not tested on animals.
At the end of the event, Itai Zamir invited Anna Zak and Netta Barzilai, along with guests, to the lounge terrace where they released 300 yellow balloons as a tribute to the kidnapped and their families, stating, "Nothing is complete without them." Barzilai added, "In this challenging time we are going through, I learned how important it is to enjoy and live in the moment and to thank for what we have. It is a privilege to be here and express gratitude to those who protect us. So let's release ourselves and rejoice, perfect audience."