Despite and perhaps because of the complexity, difficulties and challenges in the country, many Israelis decided to take a break and participate in the important international event in the design industry - the prestigious Salone Del Mobile exhibition, and returned with quite a few impressions. Concern for the future of the planet has gained momentum in the designs of many of the world's leading brands, which in recent years have chosen to implement advanced technologies that make it possible to create elements that combine aesthetics and ecology.
One of the most prominent of them is the Italian brand LAMINAM, which has been emphasizing the issue of sustainability for over two decades and presented at the design week the new twO cladding series that precisely responds to the trend.
"These are the thinnest and most flexible surfaces in the world, only about 2 mm thick, which are produced with green technology - as such, they can be applied in a variety of ways to exterior and interior walls and even to carpentry and furniture details, with the rationale being to create maximum effect and minimal use of the material," according to Gal Nardi, Marketing VP of LAMINAM Israel. What's more, Nardi says that "the new designs presented by the brand are faithful to the colors that dominate most of the purity of the shades of sand, earth and spice.
Shades such as cream, egg shell, walnut, terracotta and sand are particularly prominent and it seems that this is not a trend but a temporary trend, because it creates harmony and peace in every corner of the house, especially when it is applied to large surfaces.
According to her, "the shades of gray, concrete and black are still present but in lower doses than before and it seems that they give way to the so-called natural shades and are interpreted as much more pleasant and relaxing and give room for the elements and accessories that we would like to integrate into the space."
"The tendency is to imitate textures borrowed from the natural world even when it comes to industrial products. For example, the global LAMINAM, which recently created a series of surfaces that are inspired by raindrops that flow on the window, grooved models that accurately simulate different types of plaster or crumpled fabric and a collection that includes prints of palm trees that enhance the The games of light and shadow in space".