M.A.C. Studio Fix: Upgraded and Long-lastingThe new STUDIO FIX FLUID SPF 15 24HR MATTE from M.A.C. is pleasant, durable, and breathable. It's an upgraded version of M.A.C. Studio Fix with a new formula combining oil control and a soft matte finish. It's light, breathable, and lasts up to 24 hours, providing medium to full coverage.
Rest assured, all the benefits of the original formula remain. The new foundation is water, humidity, and sweat-resistant, offering buildable coverage that doesn’t crease, fade, or settle into pores. With SPF 15, it provides broad-spectrum UV protection and is suitable for sensitive skin.
What’s new? A new matte finish thanks to a unique technology that moves with the skin for easy application and a natural look. The formula is enriched with 87% skin-loving ingredients, including sugar kelp extract to balance shine, red algae extract, and hyaluronic acid for immediate and long-lasting hydration.
A new built-in pump allows precise dispensing, avoiding a "cakey" appearance.
New shades: Now available in 71 shades, the widest range in Israel.
Price: NIS 205, available at M.A.C. stores and online.
WINNING PRODUCT
Pure Color Lipstick by Estée LauderEstée Lauder relaunches the Pure Color Lipstick collection with upgraded packaging, new ingredients, new shades, and extended wear of up to 10 hours. With 30 shades of long-lasting lipstick, the rich and prominent pigment nurtures and moisturizes lips. The lipstick glides effortlessly, offering a satin matte finish (perfect for Israel) for a smooth look with a moisture-rich complex. Lips appear instantly fuller and smoother, well-defined and sculpted for a long time.
Price: NIS 152
Complaint: A lip pencil is essential with these lipsticks due to their intense pigmentation, requiring careful application.
Smoke and Brighten Kajal Eyeliner Duo by Estée LauderThe new Smoke and Brighten Kajal Eyeliner Duo is a creamy double-ended pencil with two contrasting shades that glide on like velvet. They are easy to blend and smudge. The dark shade outlines the eye with a smoky effect, while the lighter shade brightens and emphasizes the eye.
Available in four color pairs:
Noir / Cream (Black / Cream)Bordeaux / Ivory (Bordeaux / Ivory)Dark Chocolate / Rich Bronze (Dark Brown / Bronze)Marine / Sky Blue (Dark Blue / Sky Blue)Price: NIS 105
WINNING PRODUCT
KYLIE COSMETICS: Glossy Lip SeriesThe Glossy Lip Series by Kylie Cosmetics features gloss lipsticks in four shades. The gloss is charming with a comfortable, shiny finish that softens and smooths lip lines for a fuller, highly glossy look. The lightweight formula contains hyaluronic acid and a special volumizing compound, providing a refreshing and tingling sensation while softening and smoothing lip lines, giving lips a voluminous effect with a transparent color touch.
Shades:
On Neutral (Natural Beige)Curve Him (Rose Gold with Golden Sparkle)Rosé And Chill (Pink Berries with Golden Sparkle)Moody Queen (Crimson with Champagne Sparkle)Price: NIS 85, available at select Super-Pharm branches, online, and on the Super-Pharm website.
Complaint: After drying, the gloss slightly dries the lips.
Velvet Lip Kit by KylieThe new Velvet Lip Kits include Velvet Liquid Lipstick and the beloved long-lasting lip liner in seven new shades. This kit is designed to create a velvety, semi-matte look for lips, long-lasting and creamy. The creamy formulas don’t dry out, glide effortlessly, and are incredibly comfortable.
Available in seven shades:
Bare (Natural Pink Beige)Charm (Dusty Rose)Red Velvet (Rich Warm Red)Harmony (Medium Warm Pink)Say No More (Rich Fuchsia Pink)Party Girl (Bright and Bold Coral)Poise K (Medium Cool Berry)Price: NIS 142, available at select Super-Pharm branches, online, and on Unlis.
Complaint: Makeup remover or oil is required to remove it.
Lip Oil by KylieKylie Skin’s lip care oil comes in four juicy flavors: coconut, watermelon, pomegranate, and strawberry. It provides moisture, softness, and comfort, leaving lips naturally smooth and full. The popular formula contains coconut oil, raspberry, and passion fruit seed oil, with a rich and soft texture that combines the shine of lip gloss with the moisturizing effect of lipstick for protection against dryness.
Flavors:
CoconutWatermelonPomegranate (Limited Edition)Strawberry (Limited Edition)Price: NIS 139
No complaints. Maybe just a bit on the price.
LUMINOUS SILK GLOW BLUSH by ArmaniThe iconic LUMINOUS SILK GLOW BLUSH is the latest addition to the LUMINOUS SILK line, combining the perfect dose of radiant color with the natural finish of LUMINOUS SILK. It applies effortlessly with a nearly foolproof result, thanks to its forgiving formula allowing intuitive application and perfect blending. The blush’s formula is crafted with a unique technology that creates an especially soft and silky texture when applied to the skin. The spherical, light-reflecting pigments allow light to disperse evenly on the skin, creating a flattering effect. The blush’s nine skin-flattering shades range from pinks, corals, and reds to beige and purple-plum, suitable for all skin tones. The ideal shade can be found by matching the blush to the natural lip color.
Price: NIS 219, available at the Armani Beauty boutique in Ramat Aviv Mall, Super-Pharm Gallery in Rishon Lezion, and Eilat.
Complaint: The price is very high for a blush.
ALL HOURS PRECISE ANGLES CONCEALER by YVES SAINT LAURENTYVES SAINT LAURENT launches the new ALL HOURS PRECISE ANGLES CONCEALER for perfect coverage and lasting care for 24 hours. Inspired by modern makeup application, the concealer offers coverage where needed and soft sculpting where desired. One application minimizes flaws, beautifies, and improves skin texture with targeted coverage and filling in fine lines and uneven texture using 3D mineral pigments. With a natural matte, radiant finish lasting up to 24 hours, the formula with 85% nurturing ingredients offers long-term skin care, with a double peptide compound to strengthen collagen, refreshing caffeine extract, and a blendable, breathable creamy texture. The Precise Angles applicator reaches every angle of the face for maximum control and accuracy, with different sides for delicate or broader application. The concealer comes in 18 inclusive shades suitable for all skin tones.
Price: NIS 169, available at Super-Pharm, Hamashbir Lazarchan, April, and select perfumeries.
Complaint: The applicator holds too little product, requiring two dips.
FLEX WEAR Concealer by RevlonREVLON introduces a high-quality new concealer, FLEX WEAR from the ColorStay line, which lasts 24 hours and provides 100% coverage to hide flaws. The concealer features a flexible formula that moves with the skin throughout the day, doesn’t crack, and prevents material buildup in creases and fine lines. The creamy texture doesn’t dry out, blends well with the skin, and offers excellent but natural coverage. The concealer is enriched with hyaluronic acid and vitamin E for moisture absorption and skin protection and comes in five different shades (5, 15, 25, 30, 40) suitable for a wide range of skin tones.
Price: NIS 50, available at Pharm chains, Hamashbir Lazarchan, and online.
WINNING PRODUCT
Panorama Mascara by L'Oréal ParisPanorama Mascara enlarges the eye appearance by 1.4 times. The mascara with a silicone brush extends each lash from root to tip for maximum length and volume from end to end. The ultra-flexible, enriched formula lifts, thickens, and separates. The brush with long hook fibers lengthens from root to tip, and short fibers coat in black for maximum volume. The result is a perfect lash fan, creating large, open eyes with a deep, striking look. Truly perfect.
Recommended Retail Price: NIS 75 (NIS 69 on sale in June), available at Super-Pharm and select perfumeries.
WINNING PRODUCT
Longwear Cream Liner Stick by Bobbi BrownLuxury and professional makeup brand Bobbi Brown introduces Longwear Cream Liner Stick in a creamy texture with rich pigment like the beloved eyeshadow sticks, enhancing eyeliner looks from sleek and defined to soft and smoky easily. The creamy texture pencils glide smoothly on the eyelid, don’t smudge or crumble, are water-resistant, and retain their color for hours without fading or smearing. The new shades are:
ObsidianEspresso InkBlack InkGolden BronzePrice: NIS 139
Pink Honey by Clinique
Over the past year, Clinique's Black Honey lipstick has become a sensation on TikTok, consistently selling out worldwide for months. Its success can be attributed to its unique color and formula: a blend of blue, red, and yellow pigments in a smooth, creamy base that melts into the lips, enhancing their natural color. It offers an improved version of one's natural lip shade and works excellently across all skin tones. Now, Clinique is doubling down on this success with a new shade—Pink Honey. This delicate pink hue features the same renowned formula that accentuates the natural color of the lips, providing a soft, glossy finish that creates a flattering and unique shade for everyone.
Price: NIS 119
Availability: Pharm chains, Hamashbir Lazarchan, Terminal X, Clinique stores in TLV Mall Tel Aviv and the Golden Mall Rishon Lezion, and online.
One Complaint: More shades, please? Just two? We're struggling here!
