For the first time in Israel, the internationally acclaimed brand Tupperware will be available in retail stores, specifically in the branches of Hamashbir Lazarchan. These stores will be the first physical retail locations in Israel to offer Tupperware products, in addition to Hamashbir Lazarchan’s online store and Tupperware’s official website.
Founded in the USA in 1946, Tupperware has become a household name due to the excellent quality and durability of its products, coupled with its unique marketing strategy: housewives who became sales representatives marketed Tupperware products through intimate home parties. In 2020, Akumix, the new importer of Tupperware in Israel, began selling the brand’s products online, marking the first availability of Tupperware products in the country. Now, consumers can purchase their favorite Tupperware items for the first time in Hamashbir Lazarchan stores nationwide, on the Hamashbir Lazarchan 365 online store, and on the Tupperware website.
Tupperware is known for its high-quality, multi-use kitchenware. The brand offers a variety of products including food storage containers, kitchen utensils, microwave and oven-safe dishes, serving and hosting tools, picnic and travel items, gadgets, and more. It features a line of eco-friendly products made from recycled single-use plastics, helping to conserve the world’s natural resources. All of Tupperware’s products are renowned for their quality and long-lasting durability.
Sigal Caspi, Head of Home Goods at Hamashbir Lazarchan, commented, “We welcome Tupperware’s entry into Hamashbir Lazarchan stores and the opportunity to enrich our extensive product range with a brand known for its high and uncompromising quality for many years. Tupperware products will now be available to Hamashbir Lazarchan customers in various store branches and on our website.”
“We are excited and grateful to Hamashbir Lazarchan for the collaboration. Hamashbir Lazarchan is home to quality brands from Israel and abroad, making it the right home for Tupperware products in Israel's retail stores. At Tupperware, we are proud to present the new generation of kitchenware that embodies values of quality, ecology, savings, and innovation,” added Rola Owaid Kofti, CEO of Tupperware Israel.
Price Range: NIS 75-340 before discounts.
Among the Tupperware products that will be sold in Hamashbir Lazarchan stores, customers will find items from Tupperware's new line available exclusively in Hamashbir Lazarchan branches, including:
Tupperware Classic Bowl Trio: Modular bowls that can be stacked on top of each other for a clean and organized refrigerator. The airtight lid is leak-proof, keeps the food fresh and flavorful, and protects its texture. The bowls are also transparent for easy content identification. Their sizes are ideal for taking a light meal, salad, fruits, or snacks on the go and can fit easily into any bag. When not in use, they can be nested inside each other to save storage space. Priced at NIS 169.90 before discounts.
Tupperware Wonder Bowl Trio: A set of 3 multi-purpose bowls with an airtight and leak-proof lid. These bowls are perfect for food preparation, serving, and storage in the refrigerator, and even for carrying food outside the home. The large tab makes opening the bowl easy, even for small hands. The inner surface texture of the bowls is resistant to scratches that can occur during mixing or whipping, and the smooth exterior finish makes them easy to clean. When not in use, they can be nested inside each other to optimize storage space. Priced at NIS 279.90 before discounts.