Exciting Ice Cream Innovations
Leading the lineup is the new Extreme Lemon Pie and White Chocolate Cone, co-developed with Maya Wertheimer. This limited-edition cone features a white chocolate disc on top (the cone's highlight), butter cookie crumbles, and a lemon syrup core.
2. "Le Frutta Squeeze":
Joining the party is "Le Frutta Squeeze," a fresh and conscientious apple-pear flavor cone (50% fruit, 64 calories per unit), along with three new multipacks: a six-pack of Mini Crunch Pecan and Maple (coated in milk chocolate), a six-pack of Extreme Pretzel and White Chocolate, and a six-pack of Mini Crunch Cornflakes with cereal milk-flavored ice cream, white chocolate coating, rice crisps, and cornflakes bits.
3. Crambo Wings Ice Cream:
Also launching is the Crambo Wings ice cream, a collaboration between Nestlé and a youth movement for children with and without special needs, aimed at raising awareness and directing part of the proceeds to the movement's noble activities. The ice cream itself, grape-bubblegum flavored and in blue-white colors, is charming and refreshing. And yes, also heartwarming.
Innovative Snacks
After years of thriving and popularity, Bisli is taking a surprising twist this summer with its first-ever official nod to one of its favorite ways of consumption: dipping. Meet Dip-It, flat and thin Bisli designed specifically for dipping, maintaining the family's familiar crunchiness, in two flavors: Garlic (best paired with red salsa, according to Osem) and Mediterranean, which officially prefers labneh or guacamole. Realistically, the strong flavors of the snacks pair even better with something neutral like cream cheese or, don’t tell anyone, just on their own.
New Squeezable Tahini Bottles from Al Arz
Here, answering the question of why on earth it wasn’t brought to us earlier, comes a squeezable bottle of refined raw tahini and whole refined raw tahini (300 grams), with a marvelous mechanism of, well, squeezing. No drips, no spills, and above all, none of the familiar practice of spreading the remnants with a finger, let alone licking when no one is looking.
The tahini itself, made from Ethiopian Humera sesame seeds, remains excellent, of course. Thick to the right degree, mildly bitter, and, at least to our taste, needs nothing but itself.
New Elite Candy Bar
Introducing a candy bar that combines white chocolate on top and milk chocolate on the bottom, with a strawberry-flavored cream in the middle, inviting an irresistible and very sweet indulgence with each breaking cube, driven by the textures and colors.
According to Elite, the original version of this bar led in customer service inquiries during 2023 (1,093 of them—madness), consistently and reliably appearing in our lives since 1950, making the current refresh invigorating and sure to captivate the addicted.
Personal Orangeade Bottles from Jafora
The format, in 330 ml glass bottles, includes three flavors—orange, citrus fruits, and blood orange—carbonated, yet still delivering a touch of the past with modern updates, noticeable sweetness but not excessive (perfect for cocktail mixing, by the way), and a much-needed balance between the old and the new. Price: NIS 5.20.
Protein Snacks from Herbalife
The H24 Achieve Protein Bar, part of the Herbalife24 sports series, contains 21 grams of protein and 210 calories, boasts low-sugar attributes, and highlights a successful dark chocolate flavor, especially considering the often overly sweet genre. Price: NIS 116 for a six-pack.
Simultaneously, Herbalife introduces a baked protein chip in barbecue flavor, gluten-free and vegan in its characteristics. The 30-gram bag includes 11 grams of protein and 134 calories, offering a good balance of hunger satisfaction against snacking and a fun taste for munching. Price: NIS 117 for a pack of ten bags.