Nirlat reintroduces its top-selling product since October 7

Nirlat's flagship product, Extra Colorful Plaster, returns to the shelves after a six-month hiatus following the destructive factory fire in Nir Oz on October 7.

  (photo credit: PR)
(photo credit: PR)

Nirlat has reintroduced its most popular product, Extra Colorful Plaster, to the market after it had been absent from the shelves since the factory fire in Nir Oz on October 7. This is welcome news for those who have been searching for Nirlat’s distinctive plaster. Following a six-month absence due to the devastating fire at the Nirlat factory in Nir Oz on October 7, Nirlat's Extra Colorful Plaster is back on the shelves. As the company's top-selling product, Nirlat plans to bring additional coating products back to the market in the future. The plaster is now being produced in new production lines established through the determination of the Nirlat team at their logistics center in Be'er Sheva.

Earlier this year, Nirlat reintroduced its flagship product, Aquaneer, an acrylic paint for interior and exterior walls, and resumed operations at the solvent-based paint factory in Nir Oz.

Tami Markowitz, Vice President of Marketing, stated: "The return of the plaster to the shelves represents another milestone in Nirlat's recovery from the severe event that damaged its main factory in Nir Oz last October. There is great excitement in bringing Nirlat's sought-after products back to the market, and in the case of the plaster, it was crucial for us to meet our consumers' needs ahead of the summer season, which sees increased demand for colorful plaster in home renovations. Nirlat continues to make progress and is working tirelessly to rebuild its factory in Nir Oz because Nir Oz is our home!"

Extra Colorful Plaster is an acrylic-based material used for decorative coating and protection of exterior and interior walls. The classic plaster has excellent weather resistance, allows for the release of water vapor, has a high adhesion capacity to the substrate, and is flexible enough to bridge cracks.

The classic plaster provides a wormy appearance to the wall and can be tinted in any shade from Nirlat’s color palette. Extra Colorful Plaster Classic holds the Israeli Standards Institute's seal of approval, Standard 1731, confirming that the material has passed the most rigorous and comprehensive tests and meets the necessary standards. Additionally, it has a green seal from the Israeli Standards Institute, indicating that the coating is composed of non-toxic materials for the environment and users, and that the material and its production process do not harm the environment.