Where: RehovotThe project: Miriam Zaretsky's training center for cosmetic treatmentsPlanning and design: Liat Kedem Hadad and Tal Gilboa - owners of Tula StudioPhotography: Maor Moyal
Welcome to the new training center of Miriam Zaretsky - a retired lieutenant colonel who, after an extensive military career, turned to the field of instrumental cosmetics and is now considered a household name in the field when her clients are professional and skilled beauticians who wish to specialize in the new devices. "Already at the beginning of the joint work process, it was clear that Miriam puts technology and advancement at the center - she specializes in aesthetics that is less concerned with facial treatments with her hands, but mainly focuses on dedicated equipment that brings exceptional results, which she imports to Israel. In the new center she opened, she focuses on the marketing of the equipment and preliminary training for beauticians in Israel And in the world", according to Liat Kedem-Haddad and Tal Gilboa - owners of Tola Studio who believe in the planning and design of the place.
"The program we built together was focused and reasoned out of a desire to create a place that could function as a center for daily and weekly trainings, with face-to-face classrooms alongside treatment rooms where practical trainings are carried out on the devices. In addition, we defined display areas for the products and designed a great many elements intended for the storage of aids such as equipment carts, Creams, notebooks and means of communication. Meanwhile, we put visibility in the center knowing that this place will receive a lot of documentation and exposure on social networks - a platform that beauticians often use as an integral part of their work. This is something that we put a lot of emphasis on in the planning and design process, which translates into a special color on Instagram walls And for the attractions that look great in videos and splashes - everything is adjusted to that."
The new complex is in the heart of an old office building and was used in the past as a completely generic office: "We dismantled the existing division completely and created a new layout that includes 5 main functions: a central space, two training rooms and two treatment rooms, and for each of these functions we created dedicated carpentry for storage that actually looks like a part Integral to the wall. In addition to the carpentry, we also used the details of the frames and recruited the wall artist Adir Decor, who is responsible for the colorful cornice wall at the entrance to the center, and already there we realize that we have arrived at a different place in the landscape. Next to the wall, we created the logo of the neon lamp business, which You can miss it, and as such it is an excellent feature, especially when taking pictures and tagging the place."
"We worked with a vivid and colorful but at the same time very balanced color palette, one that leaves the space balanced and airy. We also used decorations and wall stickers that we custom-made for the project and amorphous and rounded items and elements (such as the entrance counter, the chaise longue and the wall stickers) that break the straight mass and add softness for the entire complex. The result is full of contrasts and at the same time very harmonious, as such it reflects the character and temperament of Miriam - an ambitious and full of animals - and at the same time also her field of work which is all about the purity of femininity."
"In order to reach the exact color range, the selection and adjustment of the shades was very critical. It was important for us to create a measured and precise color scheme that would keep the spaces dynamic and intriguing and at the same time not too hectic, so that the beauticians who come for training could concentrate on the study process itself. We defined a diverse color palette with a lot of presence , on the purity of the purple, the peach, the turquoise and the intense wine, which blends in on top of the light monochromatic backgrounds."
"We created the combinations between these shades in the right doses and everywhere, in the manner and in the proportions that are right for the specific function. One of the challenges was to match different elements, which are made of different materials, with the exact same shade, whether it is Formica, metal or MDF. We did everything to produce the same harmony and symmetry that was requested To a place that combines innovation, technology and a lot of beauty."