The Lime company in collaboration with the Dizengoff Center, launched a new initiative to promote the importance of wearing a helmet in order to encourage maintaining safety when riding a scooter and bicycle.
Lime held an experiential creative workshop for children where they could design helmets for their parents, which would help keep them safe when riding bicycles and scooters. The workshop was held under the guidance of the influencer and facilitator of style and fashion workshops, Leon Schneidrovsky, who assisted families in preparing fun and creative designs. All the children received as a gift a helmet (in the size intended for adults) which they designed with a variety of craft and art materials, for their parents. The workshop was open to parents and children, free of charge, and was held at the Dizengoff Center.
Along with the educational message for children about the importance of wearing a helmet, Lime hopes that parents will wear the newly designed helmets with pride and feel motivated to put their safety first when riding in Tel Aviv. According to Haralbad data, wearing a helmet reduces the risk of head injury by 50%. In addition, a fine for not wearing a helmet for riders on any electric vehicle is NIS 1,000.
Maxim Mozes, CEO of Lime Israel: "As parents, we do everything we can to maintain a safe and secure environment for our children. We feel obliged to convey this message to every parent who rides on tiny vehicles, and of course to children who will join the circle of riders when they reach adulthood. Those who see the tremendous adoption of our scooters by the residents of the cities in Israel in general, and in Tel Aviv in particular, education about the value of safety is very important to us, whether it is riders on our cooperative scooters or riders on private vehicles."
Lime works in a variety of ways to promote safe cycling and a safe public space for pedestrians and welcomes the promotion of the new law of the Ministry of Transportation that regulates the registration of all electric vehicles in Israel. Also, as of August 1, the local authorities are expected to start enforcing the obligation to wear a helmet and ride only on designated bicycle paths, by identifying the license plate that all owners of electric tools in Israel are required to install.