How can you build and implement a famous and winning brand? This is a question that many ask themselves, especially among production, marketing and branding companies. But for the most part the one-on-one competition is conducted with the help of the same outdated tools known to everyone.
Business branding in the pool - the new way to advertise:
If so, another question is asked, how is it possible to create a competitive advantage? Of course, among other things by exposing and assimilating the name of the company or product. Besides advertising billboards on Israeli roads, over the years we have known other advertising styles of businesses, companies and organizations, which sought to capture the attention of the masses.
How did they do it? For example by pasting posters and stickers on buses and service taxis that get a split second of attention. This way has certain advantages but in the end it is about trying to catch the eye of passers-by in a few seconds. So this is a minor effect and even so the public is quite tired of looking at the same stunt.
The thing is that sometimes the answer is right under your nose, and when it comes to designer pool rugs you will find it at the bottom of the pool.
The bottom of the swimming pool is a huge advertising space that has not yet been properly utilized in Israel.
With unique diving board technology, from today businesses can convert this space into a diverse and attractive advertising space, and then use it for every photo shoot and video that is taken.
Custom designed diving boards This is a great idea from Iron Digital Team Ltd., but what exactly is it about? Diving boards are actually boards on which you can stamp anything - name, logo, slogan, shapes, and anything else that comes to your mind.
Continuous exposure of your brand:
This is a revolution for everything in the advertising world. No more a poster going down the street on top of a bus for a few seconds, nor a huge financial outlay on a billboard that drivers pass by but don't really look at.
The diving boards with the addition of a logo of each business that will be located at the bottom of the pool ensures constant exposure for each brand. Every time someone dives, swims or is simply by the pool, the logo will be there in front of their eyes for long hours.
So that the bottom of the pool can be designed with a dedicated concept according to choice on top of the unique product. For example, a chain of hotels can integrate these pool rugs with the logo and colors of the chain in all its pools, and this is also true for B&B owners and companies who wish to brand an event they are holding in a prestigious way.
It doesn't matter what event it is, social, formation day or private party, everyone wants their event to be unforgettable, and the branding of the pool bottom with a logo is the one that manages to create a special experience and adds value to every event.
And that's not all. Since the logo is located in the pool, which is naturally the place where the most people take pictures during an event, it means that all those people who take pictures near and in the water share their photos on the various social networks. Thus, they provide exceptional organic exposure. Although these are private images, they create effective and powerful branding for your logo.
Those who have already benefited from this wonderful product are the companies YES, Dani Bati Mapa, loox, Casta Gomez, Ballon, Migons and Blowers and others, who realized that with the help of designed diving boards you can catch several birds at once. To be branded differently, and to enjoy the time of the various employees and guests.
The diving boards can be adjusted in any size, color and shape, and you can be sure, any idea is possible. So you feel free to go wild and go outside the box.
Diving boards - easy, simple and super effective:
Displaying the logo with any name, shape and color at the bottom of the pool is a creative way to strengthen brand awareness. This is an advertisement that will not be forgotten quickly and deepens the bond between the brand and the customers.
The installation of the logo at the bottom of the pool is simple and fast, as is the removal. The product is made from quality materials that are suitable for water and do not harm the pool or the environment. By the way, it doesn't matter what size and style of pool it is, the diving boards allow maximum flexibility in branding and marketing. Want to hear about additional ideas that can be implemented with the help of the designed diving boards?
Contact customer service: 072-338-5558