The following article was published originally in June 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated.
Hair color can fade and lose its vitality due to sun exposure, environmental damage, or hard water. To address these issues, the international beauty brand Moroccanoil has launched a new Color Care line for colored hair, providing a home care routine to maintain vibrant color over time.
The Color Care line includes three products:
Color Care Shampoo - gently cleanses while protecting hair from elements that cause color fading. Usage: Massage into wet hair and scalp. Rinse thoroughly. Repeat if necessary. Price: 95 ILS for 250 ml.Color Care Conditioner - Moisturizes, detangles, and provides a soft, healthy-looking texture. Usage: After shampooing, gently squeeze out excess water and apply the conditioner from mid-length to ends. Leave for 1-2 minutes, then rinse thoroughly. Price: NIS 95 for 250 ml.
Protect & Prevent Spray - a lightweight, leave-in conditioner that prevents color fading and brassiness in highlighted hair. Usage: Spray on damp hair from mid-length to ends and distribute with a wide-tooth comb. Style as usual. Price: NIS 110 for 160 ml.
Moroccanoil’s unique ARGANID™ technology infuses argan oil into the hair’s cortex, sealing in moisture and providing the following benefits:
Protection against UV rays
Defense against environmental damage
Preservation of color pigment
Slowing the aging process of hair
Moroccanoil® products are available in salons and authorized stores nationwide. For inquiries, call: 03-9511086. For purchases and more details, visit the brand’s website.
(credit: PR abroad)Summer Travel Kit from Kérastase
Kérastase, the professional and luxurious hair care brand, introduces the CHROMA ABSOLU travel kit for summer and holidays, designed for colored or highlighted hair.
CHROMA ABSOLU offers a comprehensive solution for all types of colored hair, with a unique formula that treats the hair fiber on three levels. It provides restorative and strengthening care, delivering maximum nourishment to colored hair and helping prevent color fading.
Consumer price for the kit: NIS 149. Kérastase products are available exclusively at authorized Kérastase salons and selected online retailers. For a list of authorized salons, call 1-800-301-666 or visit Kérastase Israel's Facebook page.
(credit: PR)Natural Formula Professional Launches Magic Moist
Natural Formula Professional proudly introduces Magic Moist, designed for perfect curls and care for frizzy, dry hair.
Magic Moist is suitable for a variety of curl types. It creates a moisture barrier, helps detangle, prevents dryness and frizz, and shapes defined, soft, and flexible curls with a brilliant shine. The formula is friendly to both hair and scalp, containing 92% natural ingredients and free from parabens, mineral oil, sodium chloride, or phthalates.
Magic Moist contains plant-based ingredients like cocoa butter, shea butter, coconut oil, and macadamia nut oil.
Consumer price: NIS 20 for 350 ml. Available in retail and pharmacy chains nationwide.
(credit: Tal Azulay)New Hair Products from Hawaii
The Hawaii hair and body care brand, established in the 1960s, launches new sulfate-free shampoo and conditioner, along with volumizing options.
The new products feature a new formula with 92% natural ingredients and environmentally friendly packaging. The new bottle is made from 50% recycled plastic, and the cap from 25% recycled plastic.
Jasmine Extract Shampoo and Conditioner: Adds volume to thin hair, lasting up to 48 hours from root to tip. Enriched with jasmine extract for healthy-looking, voluminous hair with a long-lasting fragrance.
Keratin, Castor Oil, and Rose Water Shampoo and Conditioner (Sulfate-Free): Helps maintain hair that has undergone professional treatments (smoothing, keratin treatment, coloring, or curling) while nourishing it. Enriched formula nourishes deeply, leaving hair strong and beautiful, with a lasting fragrance.
Consumer price: NIS 15, for 700 ml. Available in retail and pharmacy chains nationwide.
(credit: Studio Eldad Shaw)FILL IT Hair Supplement for Men
FILL IT by The A Brand introduces a hair supplement for men designed to stop hair loss, strengthen hair, and encourage new growth.
The supplement contains powerful natural ingredients essential for improving hair health at the highest market concentrations, featuring a unique patent for efficient absorption.
Key ingredients include:
Collagen: A protein produced by the body, primarily found in the scalp, nourishing the hair from its roots. A deficiency weakens the hair.
Folic Acid: Low levels can slow cell division and hinder the development of new cells.
Biotin: Important for maintaining skin, nails, and hair. Biotin increases hair fiber elasticity and prevents breakage. Deficiency may cause hair loss and less healthy appearance, potentially leading to baldness.
Zinc: An essential mineral present in almost every cell. Zinc is involved in key processes related to hair growth and is necessary for the proper function of the oil glands around the hair follicle.
Vitamin B: Essential for the proper function of the nervous system, blood building, and preventing anemia.
The FILL IT supplement for men is potent with 100% natural ingredients at high doses, featuring an innovative development that combines a unique patented ingredient for better absorption, contributing to noticeable effects and visible results within months.
Recommended for hair transplant recipients to strengthen new and existing follicles.
FILL IT supplement is manufactured in Israel in a GMP and ISO-certified facility, ensuring high production and quality control standards, approved by the Israeli Ministry of Health, and certified kosher by the Lower Galilee Regional Rabbinical Council.
Consumer prices:
Basic package for two months: NIS 369 Premium package for three months: NIS 469 Luxury package for six months: NIS 859
(credit: PR)Introducing the Innovative Hair Glory Hair Dryer by Dreame
The new Hair Glory Hair Dryer by Dreame arrives in Israel, offering powerful performance in a compact design that prevents heat damage and temperature spikes.
Equipped with a powerful motor for quick drying, the Hair Glory Hair Dryer disperses approximately 300 million negative ions to protect hair fibers and prevent long-term heat damage, with a magnetic nozzle attachment.
The Hair Glory Hair Dryer maintains a constant temperature of 57 degrees Celsius, monitored 100 times per minute to prevent fluctuations, ensuring optimal hair protection.
Choose from two drying speeds and four heat settings for any drying situation. The device features a modern digital display and is suitable for straight, wavy, and curly hair.
Lightweight at 345 grams, it is easy to store and carry, ideal for travel.
APRIL, a leading Israeli beauty chain, expands into production with the launch of APRIL MAKE-UP, an extensive, high-quality, and eco-friendly makeup line.
APRIL MAKE-UP products were developed over two years in Bogart laboratories in France. The new line offers 466 makeup items in a wide range of shades, textures, and finishes for the face, eyes, lips, and brows. All products are sold in reusable packaging with modern designs featuring empowering messages and are refillable.
APRIL is a long-standing and well-known Israeli chain, considered a pioneer and leader in the beauty sector in Israel, with a broad national presence from north to south that has expanded over the years.
In recent years, APRIL has completed several groundbreaking moves, including establishing stores in Europe and the Emirates, identifying and establishing the boutique perfume category in Israel, and now expanding its activities globally and in Israel by entering the makeup products category.
Key products in the new line include APRIL MAKE-UP for face, eyes, and lips. APRIL MAKE-UP products are available in APRIL stores and online. Price range: NIS 14-110.
(credit: PR)adidas | IVY PARADISE Collection
Inspired by disco and a vibrant summer atmosphere, the new adidas collection in collaboration with Beyoncé is revealed.
While thrilling the world with her new "Renaissance" tour, Queen B launches a new collection for IVY PARK. In collaboration with sports giant adidas, she introduces the latest drop for the IVY PARADISE collection, focusing on trendy, disco-inspired summer party items. The collection is accompanied by a digital campaign led by actors, artists, and models.
The IVY PARADISE collection includes fashionable pieces celebrating nightclub, disco, and 90s hip-hop pool party vibes, featuring glitter, sequins, fringes, velvet, and monochromatic prints in neon pink, brown, and black, making them the summer's refreshing items. IVP collection celebrates freedom and self-expression for both men and women.
Key items include: a glittering mesh dress, crop tops, short sets, swimsuits, a glitter jacket, and hot pink shorts. The collection also includes a variety of beach accessories such as visors, an Ivy Park logo towel, bags, and accessories for a trendy summer party. Sizes range from 3XS to 4XL.
IVY PARADISE | adidas Limited Edition! Available on the adidas website, at the Ramat Aviv Mall adidas store, and at Factory 54 store starting June 23. Price range: NEWS 199.9-1399.9. (credit: PR abroad)
HP, Decathlon, and the Lonati Group present a three-dimensional printed shoe produced without the use of adhesives. This innovative concept in footwear manufacturing offers customizable, recyclable footwear through advanced technologies from HP's Multi Jet Fusion 3D printing and Lonati's digital knitting machines.
The innovative sports shoe combines Lonati's meticulously designed sock with a new midsole and outsole produced using HP's cutting-edge 3D printing technology, the Jet Fusion 5200.
Lonati's digital knitting machines, the XT-MACHINE and Double Cylinder E1530XS, enable the production of the upper part of the shoe with a single or double layer of fabric, creating an integrated upper that offers unmatched comfort, lightness, performance, and quality.
Traditionally, shoe manufacturing requires numerous parts, adhesives, and significant labor. Thus, the unique collaboration among the companies is revolutionizing the fashion world and apparel industry by harnessing the power of 3D printing.
The advantages of 3D printing and digital knitting at an industrial level are reflected in the shoe's ability to be customized, its sustainable product life, and its environmental friendliness through adhesive-free assembly. This approach allows for local production using 3D printing and flexibility in the manufacturing process, optimizing inventory and reducing resource waste.
Don Albert, Head of Footwear and Sport at HP Personalization & 3D Printing, commented: "The significance of HP's Multi Jet Fusion technology marks a new era of sustainable innovation. We are proud to collaborate with Decathlon in showcasing the immense potential of 3D printing for a more sustainable manufacturing approach. Lonati Group's expertise in footwear technology aligns perfectly with our sustainability values. Our collaboration is truly inspiring."
Phillipe Seille, Research Group Manager at Decathlon, added: "We are excited to collaborate on this project with HP and the Lonati Group, demonstrating our commitment to sustainability. By leveraging the potential of 3D printing, we are revolutionizing the shoe manufacturing process, offering consumers personalized, recyclable footwear that can be locally produced." (credit: PR)
Hot summer with B.unique
Footwear network B.unique, an Israeli footwear network specializing in comfortable and high-quality women's shoes for daily wear, evening wear, and events, presents a particularly colorful summer collection synchronized with current fashion trends and trends. The network introduces a new vegan footwear line produced without animal materials, environmentally friendly and certified by the official standard of the Vegan Friendly Association.
The established fashion network, in existence for over two decades, proudly presents a vibrant, high-quality summer 2023 collection that includes hundreds of footwear items for all occasions throughout the day. These include items suitable for summer, casual daily wear, office wear, elegant event shoes, and even bridal shoes. The collection features flat sandals, heels, sneakers, oxfords, ballet flats, flip-flops, and more.
Recently, the network launched the B.unique vegan line, a high-quality vegan footwear line made entirely from non-animal materials, ensuring care for the planet. This new line has received the Vegan Friendly certification from the Vegan Friendly Association, confirming the company's adherence to all criteria and its vegan-friendly approach. Alongside the original models manufactured in Israel, leading international import brands are available, such as the Brazilian brand Ipanema and the Spanish brand Victoria.
In addition to comfort and uncompromising quality, the brand synchronizes with the latest seasonal trends, offering a variety of footwear in pastel colors, bright neon shades, denim, ballerinas, gladiator sandals, transparency games, woven appearance, micro heels, mules, mesh, sparkling stones, slide sandals, and more.
In the elegant category, you can find flats or heels suitable for summer events, including white and cream shades suitable for large weddings. Also, the sale category and the last chance on the network's website include selected models and sizes with discounts of up to 70% off their original prices. Shoe size range: 35-42. Price range: NIS 250-400 per pair.
B.unique network - available at network branches and at WWW.B-UNIQUE.CO.IL (credit: Lior Kasson)
Oakley x Tom Cruise
The leading eyewear, sports, and lifestyle brand Oakley, together with Golden Globe-winning actor Tom Cruise, designed a unique and exclusive model for his new film, Mission: Impossible.
The mission here was clear. Oakley and Cruise designed the perfect sunglasses for his character, Ethan Hunt, for one of the most dangerous stunts ever seen in Mission: Impossible movies. The result is the ECLP23 model, featuring high-speed protection, wide field of view, and zero slip grip to ensure the sunglasses fit his face perfectly, leaving no room for error in this historic moment. (credit: PR abroad)
Napo Bedding with a Pocket
Just before you drift off in front of the TV in bed, where do you put the remote? Consider a small upgrade that changes life: the fitted sheet attached to the new napocket bedding set has, in its own language, a side pocket where you can place the remote, book, headphones, sleep balls, and everything you need close to you before and after sleep. The napo website's jersey bedding set is available in particularly beautiful colors - pistachio green, terracotta red, dark blue, cream, blue, and gray, in a variety of sizes. The fabric is very soft and airy (100% cotton), making it suitable for summer. And another good reason to buy them: they don't wrinkle! NIS 200 for a double sheet, NIS 540 for a complete set, available on the website www.napo.co.il (credit: Dag Hazahav)
Beko Black Dishwasher
The European brand for electrical appliances, Beko, launches a new dishwasher in black design that gives the kitchen space a modern, luxurious, and elegant line. The advanced specifications of the dishwasher create a combination of efficient cleaning and cost savings. In recent years, black has become a central element not only in equipment and furniture in various home spaces, but also a guiding line that creates a modern and minimalist statement in home design.
The dishwasher has become the most basic electrical product in the kitchen that saves us a lot of time and effort. The new dishwasher model DVN-05321B is wide, with 5 washing programs and different temperatures including 50° Eco for an economical program, 70° Intensive for a basic program, 65° Clean & Shine program for cleaning and shine, Quick & Shine 60° for a quick and shiny program, and Mini 35° for a short program. In addition to customizable programs, the dishwasher has an additional economical option for half the amount of dishes.
The LED display dishwasher displays control for adding salt or rinse aid and real-time display of the selected program and timer showing the remaining time. The dishwasher has a capacity of 13 place settings with two baskets and an A energy rating for energy and electricity savings.
Cihan Yaşın, CEO of Beko Israel, said, "Beko has identified in recent years worldwide and in Israel a demand for electrical products in black. Kitchens in shades of black and gray have become a modern trend in Israeli homes, so basic products like a black refrigerator or dishwasher are an integral part of kitchen design. Accordingly, the brand develops and manufactures a line of black products, some of which, like the refrigerator and dishwasher, have already landed in Israel and some will arrive in the future."
Yair Rosen, CEO of Bramaq, the official importer of Beko products in Israel, concludes, "We are proud to bring quality products to the country that create a well-equipped and designed kitchen. Beko's new black dishwasher is a perfect solution for this, and we believe that the Israeli consumer will enjoy the product both technologically and design-wise." (credit: PR abroad)
