Bama's response to AI fear: Meta updates labels

Following complaints from photographers that the company mistakenly labels real content as AI-generated, Meta has announced that it will change the wording of the label.

  (photo credit: ISTOCK)
(photo credit: ISTOCK)

Meta updates the artificial intelligence labels: following complaints from photographers who were surprised to discover a "created with artificial intelligence" label on authentic photos they took, the company announced that it will change the wording to AI info.

Meta introduced the "Made with AI" labels earlier this year, following a review of Meta's policy by the US Internet Regulatory Board. The regulatory board found that artificial intelligence images could not be distinguished from authentic images.

But it turned out to the photographers that authentic photos were mistakenly labeled as AI-generated. From a meta-examination it emerged that the marking is traced to images that have been manipulated by polishing or retouching using AI tools of various software. Meta's computer systems recognized that an authentic image had been manipulated, and affixed AI labels, which as mentioned led to complaints from photographers.

  (credit: REUTERS)
(credit: REUTERS)

One of the complainants was former White House photographer Pete Souza who accepted that one of his photos was tagged with the artificial intelligence tag, and raised the suspicion that graphic processing performed in Adobe's Photoshop software caused Meta's algorithm to add the tag. "The post forced me to include the 'created with artificial intelligence' tag even though I tried to remove it."

This week, as mentioned, Meta announced that it has corrected the label that will be added to images that are identified as those made with artificial intelligence, and now the inscription on it will be AI info which will allow surfers to click for more information. Clicking will cause text to appear indicating that Meta may add the label when content with artificial intelligence signals detected by the system is shared.