Avia Sasson, a fashion entrepreneur and artist, leads the scarf world in Israel with her unique vision, combining design, creativity, and life moments through colors and style.
She perfectly blends the external and internal, believing that through fashion, one can enhance personal well-being and express emotional worlds.
Avia Sasson’s brand regularly launches diverse and stunning collections, offering items tailored to the modern woman seeking her personal and unique touch in every piece she wears. Each of Avia's scarf collections is meticulously chosen, emphasizing surprising colors, luxurious materials, and unique fabrics like chiffon, lace, and crochet, integrated into original designs that update seasonally and align with global trends.
Unique and Innovative Style - Avia Sasson is known for her remarkable ability to combine the classic basic world with bold and unique designs. One of her most popular series is the Basic Series, which features classic and clean scarves with simple yet precise lines. Alongside this, more colorful collections, with unique touches like sequins, artistic embroidery, and special laces that give a sense of contemporary art, can be found.
One of the most notable features of Avia's design is her attention to every little detail. She treats each scarf as a personal creation meant to tell a story – whether it’s a small twist of color, stunning texture play, or materials that give each item a feeling of celebration on the skin.
Avia's unique touch beyond the stunning scarf collections, Avia Sasson's brand also offers complementary products like bobs in various sizes and leggings, which have become must-haves in every woman’s wardrobe seeking a combination of comfort and unique style. Every item designed by Avia brings with it the same sense of precision and quality, so you can be sure that everything you buy is not only beautiful but also of high quality and suitable for everyday use.
For the holidays, Avia is launching the "NEGIA Collection" – a collection born from the desire to convey softness and simplicity, merging with the elegance and beauty of the holiday season. Every item in the collection is carefully selected to touch physically and emotionally. It's not just a clothing item but a feeling, a memory, an experience.
Visit the website and get excited too.
Golbary Fashion House launches a new collection marked by optimism and renewal, focusing on white, beige tones, cream, and champagne, which are precisely blended and signal the arrival of the holidays and autumn season.
Golbary's holiday collection offers a variety of items with a tailored, polished look for the holiday table, including: crochet dresses, poplin shirts with delicate sleeve embroidery, flowing white satin shirts with neck ties or delicate lace, sweater vest sets with buttons, knit skirts, V-neck shirts with sequins for an added touch of sparkle, and tailored trousers.
In addition to the holiday collection, the stores and website offer: faux leather trousers in cream tones, and tailored jackets in white, alongside the soft Milan fabrics that accompany Golbary's core collection. A beautiful, elegant addition, perfect for chilly nights.
To complete the look, Golbary offers an extensive accessory collection of faux leather bags in white, beige, and camel, small evening bags, and large everyday tote bags. Trendy belts, scarves, and soft pastel-colored scarves provide a luxurious touch to every look.
Available at Golbary stores and at the brand's website.
A stunning 3D-designed pomegranate for hanging – a symbol of fertility and abundance.
A red pomegranate for home decor with a special internal texture highlighting the pomegranate seeds.
This artistic 3D pomegranate makes for a perfect gift, not only for Rosh Hashanah but for all holidays and events.
Price: NIS 69 only.
Available at Gift4Soul website
In honor of the Tishrei holidays, the cooking products company Food Appeal offers several high-quality kitchen series.
Among them is the regal REGAL series, created with uncompromising technology and minimalist style, resulting in a luxurious cookware collection.
The series includes essential cookware items that will inspire your kitchen creations, including a 9-piece pot set in black.
The series is made from a BLACK STONE surface with a non-stick coating and designed in an elegant, modern, and impressive style.
The series' items are suitable for all types of stoves – gas, electric, ceramic, induction, and can even be placed in the oven up to 160°C with the lid or 220°C without the lid.
The set includes: a 20 cm pot, a 24 cm pot, a 28 cm pot, a 28 cm sauté pan, a 24 cm frying pan, a 28 cm frying pan, and matching lids for every pot.
Special price: NIS 899 instead of NIS 2,799.
Available on the brand's website and at stores across the country.
The international body care and atmosphere products brand, Laline, launches a special edition body and atmosphere product collection for the Tishrei holidays, designed with inspiration from the radiant bloom of the Iris flower, featuring a new and refreshing fragrance – White Iris – a floral, fresh scent symbolizing cleanliness and renewal.
As part of the collection, Laline introduces a new product – a rich body cream with a new formula, enriched with Iris Extract, providing increased moisture and skin elasticity.
The white Iris has always captured hearts and was admired worldwide for its marvelous beauty, symbolizing purity, innocence, and hope. It served as inspiration for the design of the new collection.
The collection's fragrance is characterized by floral freshness with clean and romantic notes of iris, sage, and aromatic musk, offering a unique sensory experience for the body and soul.
The brand also introduces an atmosphere and accessory collection, perfect for holiday tables, including candlesticks, candles, fragrance diffusers, and more.
Among the items in the series are body scrub, hand cream, body cream, body mist, bath and body foam, designed gift boxes, and a wide variety of ambiance products, including toiletry bags and more.
For Rosh Hashanah, Laline will launch a variety of gifts starting at NIS 49.90, alongside a collection of gift sets.
Available at Laline stores and the brand's website.
This year, Max Brenner is launching a special Rosh Hashanah gift box in collaboration with a business from northern Israel and the ALUT association, adding a community contribution aspect.
The limited-edition gift box includes Max Brenner's chocolate products combined with honey from the Galil Dan apiary and the ALUT association’s calendar featuring drawings by children from the south and north of Israel.
The new gift box collection offers a wide variety of options, including handmade pralines, combined with chocolate liqueur, wine from Israeli boutique wineries, and body care products based on cocoa butter.
All Max Brenner chocolates are produced in the brand's chocolate factory, using premium cocoa beans and fresh, quality ingredients to ensure an unforgettable taste experience.
The festive holiday gift collection price range is NIS 68 - NIS 499.
The new gift boxes are available at Max Brenner stores, shops, the brand's website, and at the ordering center 1-700-70-88-77.
All chocolate products are kosher under the supervision of Badatz Rabbis and the Chief Rabbinate of Beit Shemesh.
The Stock Network launches a series of side tables and cabinets that will add a luxurious touch to any room in the house.
They can be placed by the bed in the bedroom or as a small coffee table in the living room. It can serve as a nightstand in a child’s room or as a stand for magazines in the entryway.
The transparent cabinet is made of acrylic material and comes in a variety of geometric designs with clean lines.
Acrylic furniture has long conquered the Israeli home, and rightfully so – it is made of strong and durable material, its transparency gives the space a modern and light look, it is lightweight and easy to move, and all you need to clean it is a damp cloth.
The tables and side cabinets from The Stock Network are made of high-quality acrylic that looks like the more expensive competitors’ furniture but at an affordable price.
Side cabinet size: 45*25, Price: NIS 250, available at The Stock Network branches across the country.
The Breezer brand launches Mango-Passionfruit Breezer, a new and refreshing flavor, perfect for the hot summer days.
The new flavor joins the brand’s familiar and beloved flavors:Watermelon, Lemon, Pineapple, Peach, Apple, and Lime.
Breezer is a carbonated and refreshing alcoholic beverage with fruit flavors and added rum.
Breezer is the perfect alternative to other alcoholic drinks and is especially suitable for those who want alcohol but prefer a sweet and refreshing taste.
Recommended consumer price: NIS 10-15.
Peach Breezer is available at supermarkets, specialty stores, and convenience stores.
The Touch brand, specializing in high-quality cleaning products, presents a series of sprays for Rosh Hashanah and the Tishrei holidays.
The series includes 6 products for thorough cleaning, polishing, and disinfecting:Pine-scented cleaning and polishing spray, foam general cleaning spray with bleach, foam general cleaning spray, foam degreaser spray, foam descaler spray, and window and surface cleaning and polishing spray.
Price range: NIS 9.90 – NIS 16.90.
More recently launched perfumes:Versace launches new perfumes for men and women.
Bright Crystal Parfum - the new women’s fragrance from Versace offers a fresh, vibrant, and floral scent with crystal-clear transparency like a precious jewel.
The fragrance combines delicate flavors of colorful and juicy pomegranate seeds, the freshness of bright yuzu, and caramelized red fruits on a bed of frozen ice. These blend with the beauty of magnolia, peony, lotus flowers, and HELVETOLIDE, in a mixture of sensuality and transparency, along with the presence of amber wood, AMBROX SUPER, cashmere, and musk.
Available at Lilit website, Super-Pharm, Mashbir, April, Be, and selected stores.
Price: NIS 579, 90 ml.
For men, Versace launches the perfume: Eros Energy.
This is the latest addition to the Eros collection, a unique fragrance with powerful sillage and lasting presence. The refreshing wave of citrus and white amber provides a sense of strength that will accompany you throughout the day.
The perfume opens with a seductive sparkle of citrus, giving a lively and uplifting start.
Italian bergamot, evoking the sun, blends harmoniously with notes of blood orange, lime, lemon, grapefruit, and mandarin, creating a refreshing mix that exudes joy.
The heart gradually reveals hints of pink pepper and black currant, adding sensual depth and surprising contrast. White amber reflects passion while simultaneously conveying intense desire, wrapped in the warm embrace of patchouli for richness, and musk, giving a soft and inviting aura.
Earthy green oakmoss brings an elegant, timeless dimension, containing all the nuances into one captivating and impressive fragrance.
Price of Eau de Parfum: NIS 419 for 100 ml.
Available at Lilit website, Super Pharm, Mashbir, April, Be, and selected stores.
Prada's luxury perfume brand launches new women’s perfumes:The new women’s perfume from the Les Infusions de Prada collection: Infusion de Gingembre.
A unique collection of perfumes that feel like a second skin.
Infusion de Gingembre - Eau de Parfum wraps the lively personality of ginger in a citrusy-woody fragrance.
Ginger immersed in a unique solution of musks and citrus fruits recreates the enveloping scent of leather, allowing its dynamic personality to blend with you.
Les Infusions are perfumes that feel like a second skin, instantly suiting you and immediately feeling like you.
Recommended consumer price: NIS 609 for 100 ml.
Available at Super Pharm, Mashbir, Be, April, and selected perfumeries.
Another perfume from Prada is Paradoxe Virtual Flower.
A perfume that combines all the paradoxical dimensions of the feminine fragrance.
A floral fragrance created in combination with AI technology, reinventing freshness.
Prada Paradoxe Virtual Flower reveals a new perspective on florality by focusing on one of the most sophisticated flowers in the world of perfumery: Jasmine.
The perfume, which captures the natural, airy, and radiant scent of jasmine, opens with fresh and spicy top notes of green bergamot from Italy. The lively middle notes are filled with neroli and a unique jasmine accord. The base notes of the perfume are Serenolide™ and Ambrette musk. This clean and comforting combination evokes a second-skin feeling that wraps you in a soothing embrace.
The AI Jasmine Accord was developed with a groundbreaking approach, combining creativity and technology.
Through the use of a thousand vials of jasmine accord in a microbiology lab, the authentic scent is created.
Recommended consumer price: NIS 589 for 90 ml.
Available at Super-Pharm, Mashbir, Be, April, and selected perfumeries.
LG and Brimag, the official importer of LG products in Israel, launch a wide range of new electrical products, with an emphasis on design, convenience, functionality, and breakthrough technological innovation. All the new products provide a high quality of life, comfort, and easy use.
LG’s new InstaView refrigerator comes with a stunning design that includes flat doors, a water and ice dispenser with UV NANO light that filters bacteria, dedicated cooling for the door area, and of course the Instaview function with the door that turns transparent with a tap. The refrigerator is unique in the Israeli market and has become one of the most popular among consumers, with a variety of features and leading technological advancements.
The WashTower is a breakthrough product in LG’s washing and drying category. The product combines two functions: a washing machine with artificial intelligence (AI DD) and a direct-drive motor without belts, with a capacity of 12 kg, and a dryer with a capacity of 10 kg, which does not require ventilation and has an automatic self-cleaning mechanism. Both products are connected by one shared smart panel that synchronizes the washing machine and dryer. When the washing cycle is about to finish, the dryer is already warm and ready for the wet clothes.
Additionally, LG launched in Israel a 9 kg capacity dryer that works with energy-efficient heat pump technology, preserving the fabric quality over time during drying. The machine has a special drying program to remove allergens and a unique mechanism for automatic condenser cleaning that requires no regular maintenance, prevents the accumulation of microscopic dust, and helps maintain consistent drying performance, ensuring energy efficiency and durability for many years.
Another category that LG has recently entered in Israel is dishwashers. LG introduced dishwashers with LG’s unique QuadWash technology, featuring 4 spray arms for thorough cleaning in every corner and a STEAM function (in selected models) with a built-in steam generator to tackle tough dirt and also dry and sanitize the dishes from bacteria. All LG dishwashers operate quietly. The LG dishwasher connects to the smart LG ThinQ app on your smartphone, offering a new world of connectivity with home appliances, program selection, and more.LG’s new microwaves come with Smart Inverter technology that ensures even heating of the entire food without leaving parts unheated.
All of LG’s new electrical products connect to the smart LG ThinQ app, allowing quick and convenient connectivity via smartphone and WIFI, providing a range of unique solutions that make life easier and more convenient. For example, when the washing machine and dishwasher connect to the app, you can download new washing and dishwashing programs. Additionally, when the washing machine connects to the app, it can send a notification when the wash cycle is complete.
All new products are available on e-commerce websites, in retail chains, and from authorized resellers.
