The Knitted Hats by "Lerosha" for a Stylish Winter

The best shopping recommendations for religious Israelis.

  (photo credit: Noy Zigdon)
(photo credit: Noy Zigdon)

Winter is approaching, and with it come stylish wool hats that replace the traditional headscarf with elegance and comfort.

Meet "Lerosha," a brand of unique, hand-designed wool hats created by Noy Zigdon from Rosh HaAyin. Noy is a mother of three, a primary school dance teacher by day, and a women's dance instructor by night, catering to the religious community.

As a religious woman herself, Noy wanted to create a space she sought as a teenager—a place where women could dance professionally, express themselves, and relax while maintaining modesty.

During the winter, Noy's creativity blossoms, leading her to hand-knit custom-designed hats in a variety of sizes.

Like many strong women, Noy spent over 250 days last year managing the home front alone while her husband was deployed in the northern region. She even gave birth to her youngest child during the war.

Despite the challenges, Noy continued her work, creating a special collection just for you.

This is a great opportunity to support businesses run by military wives while enjoying a unique and beautifully designed hat.

You can visit her studio in Rosh HaAyin to try and purchase hats or use the delivery service available nationwide. Prices range from NIS 160 to NIS 200.

Follow on Instagram: Lerosha Hats

Phone: 0546-662422


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I've known Noy for 26 years—she’s my younger sister. Noy is incredibly talented, pouring her heart and dedication into everything she does.

I'm so proud to be her older sister and introduce her work to the world.

I'm a regular customer of her amazing hats. They're so comfortable, creative, and unique that I wear them not only in winter but also in summer.

  (credit: Noy Zigdon)
(credit: Noy Zigdon)

Meet the New Era of Hair Styling:

The international brand BABYLISS introduces the revolutionary and powerful hair dryer: AIR WAND BABYLISS PARIS.

The new hair dryer features three functions:

Ultra-fast drying – With an airspeed of 123 km/h, it dries hair 20% faster than existing hairdryers on the professional market.

Combining positive and negative ions reduces frizz, speeds up drying, and prevents static electricity after use.

Straightener that protects the hair – A high-quality hair straightener that transforms wet hair into smooth, dry hair.

Equipped with a ceramic coating, it protects the hair during straightening and safeguards it from heat.

Electric styling brush – Designed for creating volume and desired shapes.

Its curved elliptical design creates perfect curls effortlessly.

It leaves the hair smooth, with a silky touch, and eliminates frizz.

Suitable for all hair lengths.

The Babyliss hair dryer is lightweight, weighing only 380 grams, with a power of 1600W.

It offers a comfortable grip, is compact and convenient, perfect for travel.

It includes a 2.5-meter swivel cord and suits all hair types.

Three-year warranty.

Recommended retail price: NIS 699.

Available at select electrical stores, authorized retailers, and online at Brimag and Babyliss Online.

  (credit: PR)
(credit: PR)

The International Brand Pompadour, one of the world’s leading herbal and fruit infusions producers, continues to surprise with unique and exclusive flavors.

A new flavor is Cinnamon Cookie Infusion, available as a limited edition for Winter 2024/5.

The new infusion combines the taste of cinnamon with the delicate sweetness of cookies, creating a delicious and indulgent caffeine-free beverage.

It features a rich aroma and a flavor reminiscent of homemade baking.

Kosher certification: Supervised by Agudat Yisrael.

Recommended retail price range: NIS 13.90 - NIS 21.90 (according to PRICEZ).

The product is available at supermarkets and food chains across the country.

  (credit: Pompadour PR)
(credit: Pompadour PR)

The Luxury Brand Carolina Herrera launches its beloved fragrance GOOD GIRL in a limited and festive collector's edition inspired by the white holiday spirit – GOOD GIRL SPARKLING ICE.

The collector's edition retains the sweet scent of the classic perfume.

The fragrance highlights different facets of femininity through contrasting ingredients.

These include bright jasmine, soft and feminine Bulgarian rose, dark cocoa, and masculine tonka, leaving a very feminine yet mysterious scent.

The perfume is packaged in a stunning white box illustrated with gold and silver, evoking the feeling of a holiday in snowy mountains.

Recommended retail price: GOOD GIRL Eau de Parfum 80 ml – NIS 475.

Available at leading pharmacy and retail chains.

  (credit: Pompadour PR)
(credit: Pompadour PR)

The International Skincare Brand Garnier expands its successful Pure Active skincare line and introduces a daily-use charcoal moisturizer for the first time.

Enriched with niacinamide, BHA, and AHA, it balances skin oiliness and helps reduce blemishes.

The cream absorbs easily, provides hydration for up to 48 hours, and leaves the skin matte, purified, and feeling smoother.

Recommended retail price: NIS 59.90 (50 ml).

The Garnier Charcoal Moisturizer is exclusively available at Super-Pharm stores, Super-Pharm Online, and on the Garnier website.

  (credit: PR abroad)
(credit: PR abroad)

GIORGIO ARMANI BEAUTY presents: PRISMA GLASS – A new gloss with a formula enriched with nourishing ingredients that adds volume and shine.

With LIP MAESTRO and LIP POWER, Giorgio Armani has demonstrated unmatched expertise in lip color.

Now, the brand enters a new lip dimension with PRISMA GLASS – A groundbreaking gloss featuring innovative oil technology that delivers multidimensional volume and shine.

PRISMA GLASS is available in nine transparent, multidimensional shades, ranging from crystal-clear gloss to delightful transparent hues of pink, caramel, coral, and cherry.

Each shade provides a mirror-like shine effect without shimmer.

The nine leading shades of PRISMA GLASS:

01 – Clear Shine, 02 – Candy Halo, 03 – Honey Gleam, 04 – Cherry Glaze, 05 – Berry Beam, 06 – Amber Shine, 07 – Nude Glow, 08 – Sugar Halo, 09 – Sorbet Beam.

Price: PRISMA GLASS – NIS 189.

Available at the Armani Beauty Boutique in Ramat Aviv Mall, at Hamashbir, Super-Pharm Gallery in Rishon LeZion, and in Eilat.

  (credit: PR abroad)
(credit: PR abroad)

Perfect Makeup Palettes from Adah Lazorgan

ADAH'S NIGHT PALETTE

A 12-shade eyeshadow palette featuring super-pigmented colors.

The palette includes 6 matte and 6 satin shades in basic tones suitable for creating any look.

The eyeshadows are highly durable, with versatile colors perfect for both day and evening wear.

An ideal palette at an even better price!

Price before discounts: NIS 189.

For more information: Adah Lazorgan

  (credit: Adah Lazorgan)
(credit: Adah Lazorgan)

Another palette from Adah Lazorgan, this time for blushes - LOVE YOUR CHEEKS PALETTE

A combined blush palette for creating a complete makeup look, containing:

2 pigmented shimmer shades, 2 solid bronzers, blush and powder.

The palette that must be in your makeup set.

Price before discounts: NIS 139 only.

For more information: Adah Lazorgan

  (credit: Adah Lazorgan)
(credit: Adah Lazorgan)

The brand STERIMAR offers a nasal spray based on 100% natural seawater for the winter of 2025. It is clinically proven to help prevent and treat symptoms of infectious and allergic diseases, such as tears, runny nose, respiratory problems, and more.

STERIMAR 100 ml is an isotonic spray with a salt concentration identical to the physiological concentration in the human body, completely safe, and does not affect the nasal mucosa. It is suitable for daily use to maintain nasal hygiene and relieve a runny nose and mild congestion. It contains no preservatives.

All STERIMAR products contain seawater from a special area in France, rich in minerals and trace elements from marine sources such as zinc, copper, manganese, iron, magnesium, selenium, and more.

These work to cleanse and prevent the buildup of allergens such as: flower pollen, dirt particles, dust, house dust mites, animal fur, and more.

The spray is safe and easy to use thanks to an anatomical structure that allows for seawater spraying at any angle and in any position, releasing a measured and optimal amount for both children and adults.

Approved by the Ministry of Health.

Recommended retail price: 54.90-79.90 NIS.

  (credit: PR)
(credit: PR)

Ofer Rehovot Mall, part of the Ofer Malls group, is opening three new concept stores this week:For the first time, a store (not a kiosk) of the Danon Jewelry brand, which operates 7 kiosks in malls and an online store.

A flagship store with a new concept for the fashion brand Studio Pasha, and a new concept store for the fashion brand Pierre Cardin.

The total investment in opening the three new stores is estimated at 3 million NIS.

The Danon Jewelry store spans an area of about 40 square meters and is designed inspired by the jewelry line by designer Noa Gora-Kravitz, in an Israeli-style design, in blue and white.

For the opening, the store will hold a month-long promotion, offering a 20% discount on the entire store, including handcrafted jewelry for both men and women: necklaces, bracelets, earrings, rings, pearls, and more.

Additionally, the store will include a line of sunglasses, hair accessories, bags, belts, and other complementary products that the brand has not marketed before.

The brand will also launch a new collection of jewelry designed by Inbal Cohen, a social media star and the brand's ambassador, in the new store at Ofer Rehovot.

Moreover, the Studio Pasha fashion brand is opening a flagship store that spans about 60 square meters.The new store is designed in the new concept of the brand by designer Shani Yitzhaki.

The store offers a wide range of trendy fashion items from the Fall/Winter 2024/2025 collection.

Additionally, the Pierre Cardin fashion brand is opening a new concept store this week with an investment of about one and a half million NIS.

The new store spans about 140 square meters and markets the brands Cavharel and Vivaldi.

Ofer Rehovot Mall, part of the Ofer Malls group, is a major attraction for tens of thousands of residents of Rehovot and the surrounding area.

The mall has two commercial floors with many great and high-quality brands. It's worth checking out!

  (credit: PR)
(credit: PR)